Senior Direct Response Growth Strategist [418]

About the Company: Intimate Rose

is a health and wellness brand focused on serving U.S.-based consumers with products designed to meaningfully improve quality of life. They are a performance-driven company that values clear thinking, strong opinions backed by real data, and disciplined execution.

About the Role: We are seeking an experienced

Senior Direct Response Growth Strategist

with a proven track record scaling paid media for health and/or supplement brands, who deeply understands how ad creative and messaging connect to landing pages, upsells, and post-purchase flows to drive profitable growth. This role requires a true performance marketer who is extremely numbers-driven, confident in their experience, and able to dial in funnel metrics to back into profitability across full LTV. The ideal candidate can clearly explain what has worked, what hasn’t, and why, and works closely with creative and landing page teams by providing clear, opinionated direction to ensure paid media efforts consistently hit required performance metrics.

We are looking for a Senior Direct Response Growth Strategist specifically with these requirements: Excellent English written and verbal communication skills. Extensive experience scaling paid media for health/supplement brands. Strong understanding of creative → landing page → upsell → post-purchase funnels. Proven experience working with real health supplement funnels at scale. Deep knowledge of performance metrics and funnel math, including full, 3-month, and 6-month LTV. You should be able to speak off the top of your head and show funnels you’ve run in the past and how these numbers worked together to create profitable results. Ability to clearly explain which metrics matter, their healthy ranges, and how to adjust them for profitability. True performance marketer who knows how to “turn the dials,” not rely on vague testing concepts. You don’t need to build creatives or pages, but you must know what good looks like and have clear opinions for what to change to improve results of particular metrics. Able to clearly explain what worked, what didn’t, and why, from direct experience. No reliance on hazy answers like “just test it” or “every niche is different.” Experience with or understanding of tools like Blotout and platform tracking limitations. Extremely detail-oriented, numbers-driven, and organized.

Your responsibility will include (but not limited to): Owning paid media performance with a focus on profitable growth. Taking calculated shots and course-correcting based on data. Giving clear, specific feedback to creative teams to improve performance. Adjusting spend to determine what can scale and what should be capped. Rotating creatives to test new angles and manage fatigue. Managing budgets to drive real business growth. Tracking which creatives and messages ran and how they performed. Maintaining a systematic testing process so it’s always clear what’s next. Working closely with creative and landing page teams. Helping establish baseline assumptions and refining them as data improves.

Growth Opportunities/Perks: Performance-based bonuses available after approximately 6 months, with compensation re-evaluated based on results. Direct reporting relationship with the founder. Opportunity to grow into a leadership role and eventually have a team reporting to you. Potential to expand into overseeing broader marketing strategy and execution as the company scales. For U.S.-based full-time roles, access to medical insurance and 401(k) options. Paid trainings and ongoing opportunities to sharpen skills as platforms and algorithms evolve.

You’re not a fit for this role if… ❌ You have not personally scaled paid media for health supplement brands beyond small tests. ❌ You cannot explain funnel math, metric ranges, and how to dial them to achieve profitable LTV. ❌ Your strategy relies on vague testing instead of proven frameworks you’ve already run at scale. ❌ You don’t understand how ads, landing pages, upsells, and post-purchase flows work together as a single system.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews. Thank you for taking the time to consider this position. I look forward to hearing from you soon!