Community Sr Lead - Jakarta

As a

Community Team , you will be responsible to become lead and executing community building and brand activation initiatives by managing ambassador programs, driving cross-functional collaboration, and delivering measurable impact aligned with marketing and business objectives.

What will you do? A. Community Building & Activation Lead and manage community activation initiatives

(online & offline) to build Lemonilo’s loyal customer base. Maintain and extend community ambassador programs

(influencers, micro-KOLs, loyal customers) to drive word-of-mouth and UGC (collaborating with Marketing Communication & Digital Marketing Division). Securing the community, both sport/health-related and mom with kids persona. Plan, execute, and measure brand activation campaigns

in partnership with key stakeholders (e.g., fitness events, sports community, health talks, mom’s club). B. Cross-Functional Collaboration Work closely with Brand, PR, Digital, Sales, and Supply Chain teams

to ensure partnership and community activities support overall marketing and business objectives. Align activation initiatives with key campaigns

(product launches, seasonal campaigns, corporate PR events, etc). C. Activity & Impact Measurement Fulfilling KPIs for each activation and partnership

(reach, attendees, engagement, lead generation, brand uplift) → as agreed by Community Manager & Head of Marcomm. Track and analyze impact , and optimize for continuous improvement (cost per acquisition in attendees, sales - if any).

What must be sourced from the candidate? Community First Mindset:

Ability to build genuine relationships with community leaders, ambassadors, and end users. Not just transactional partnerships, but can be “friends” with the key person in their domain. DOING EXERCISE/SPORT ACTIVITY REGULARLY!

- keeping in loop with current sport and community trends to keep Lemonilo's presence in the audience afloat. She/He must be in great shape as proof of fitness commitment. Partnership Mapping:

Ability to identify and pursue high-impact partners who amplify the healthy lifestyle, such as gyms, tennis/padel courts, nutritionists, wellness apps, family communities, and mom/parenting groups. Negotiation:

Skilled at structuring mutually beneficial deals where Lemonilo gets premium visibility and credibility in relevant spaces. Able to escalate the issue to the line manager if a problem occurs. Trend Spotting:

Ability to spot emerging trends in health, fitness, and wellness—and quickly translate them into partnership or activation opportunities. This person should have a

“Social Butterfly”

attitude.

What are we looking for? Have 3-5 years of experience

in community, partnerships, activation, or sponsorship roles—preferably in FMCG, health/wellness, lifestyle, or agency-side handling of community. Show a proven track record

in delivering high-impact partnerships and brand activations with measurable results. Would be good if able to show a portfolio related to Lemonilo Target Audience. Possess strong networks

within health, wellness, family, or lifestyle sectors. Demonstrate creativity

and agility in activation design, able to pivot quickly and think outside the box. Show excellent stakeholder management : confident in dealing with managerial levels, brand teams, and external collaborators. Fluent in Bahasa Indonesia (casual and formal) and English

for broader collaboration. Values alignment

with passion for health, wellness, and Lemonilo’s mission (Menuju Generasi Hebat). Bachelor's graduate from any major.

About Lemonilo Since 2016, Lemonilo is a well-known leading health and wellness CPG (Consumer Packaged Goods) brand in Indonesia with a mission to make healthy living accessible through affordable, great-tasting products made with high standards and free from 100+ potentially harmful ingredients. Our products are distributed across more than 20,000 stores nationwide. We are growing fast and invite talents to build, learn, and create real impact at scale in a purpose-driven organization.

As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law.