Job Description
About DANA
DANA is a leading Indonesian digital wallet platform committed to making every transaction simple, secure, and accessible. As a homegrown fintech company, we serve millions across Indonesia with cashless solutions—from payments and transfers to investments.
We aim to build a trusted and inclusive financial ecosystem, driven by innovation, collaboration, and continuous learning.
Join us and be part of Indonesia’s digital transformation journey!
What We’re Looking For: Business Consumer Manager
We are looking for a Business Consumer Manager to lead the strategy, development, and growth of our consumer‑facing marketing services. This role focuses on driving consumer adoption, engagement, and revenue through scalable marketing solutions such as promotions, incentives, loyalty programs, and merchant‑funded campaigns.
You will work closely with marketing, product, partnerships, data, and operations teams to design, launch, and optimize marketing services that create value for consumers and merchants while supporting DANA’s overall business objectives.
What You Will Do :
Define and own the strategy and roadmap for consumer marketing services, including promotions, incentives, loyalty, and campaign solutions
Own and track key business KPIs, such as adoption, engagement, retention, revenue contribution, and ROI
Design and execute end‑to‑end go‑to‑market strategies for marketing service launches, campaigns, and seasonal initiatives
Develop scalable promotion and incentive frameworks that balance consumer growth with sustainable unit economics
Collaborate with merchant and partnership teams to co‑create consumer‑facing marketing programs and co‑marketing initiatives
Work closely with Product and Engineering to translate marketing and business needs into consumer‑facing tools and features
Ensure smooth execution across campaign operations, product launches, and ongoing marketing services
Analyze consumer behavior, market trends, and campaign performance to continuously optimize strategies
Partner with cross‑functional teams (marketing, product, partnerships, finance, legal, data, operations) to support marketing service objectives
Prepare and present regular performance updates and insights to key stakeholder
What You Will Need :
Bachelor’s degree in Business, Marketing, Management, Economics, or a related field
6–10+ years of experience in consumer marketing, growth, category management, or marketing strategy within tech, marketplace, or fintech companies
Proven experience owning consumer‑facing initiatives with measurable impact on adoption, engagement, and revenue
Strong understanding of consumer behavior, promotions, incentives, loyalty mechanics, and marketing ROI
Experience working closely with product and engineering teams on consumer‑facing tools or features
Strong analytical and problem‑solving skills, comfortable working with data and KPIs
Ability to operate in a fast‑paced, ambiguous environment with a hands‑on, entrepreneurial mindset
Strong communication and stakeholder management skills
Preferred Qualifications :
Experience in fintech, e‑wallets, marketplaces, or digital payment platforms
Exposure to merchant‑funded promotions, loyalty programs, or marketing monetization models
Background in product marketing, growth experimentation, or category management
Experience scaling marketing services in startup or high‑growth environments
Ready to Apply?
If you’re passionate about building consumer‑focused marketing services that drive real business impact and eager to grow in a fast‑moving fintech environment, we’d love to hear from you.
Apply now and grow with us at DANA!
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