Brand General Manager, SK-II

Purpose of the Role The Brand General Manager is responsible for leading and managing the overall development of SK-II in the Indonesia market. The role focuses on delivering sustainable sales and profit growth, strengthening brand equity, and ensuring that marketing, sales, distribution, and operations align with SK-II’s global vision and business objectives.

Key Responsibilities 1) Strategic Planning & Execution • Develop annual and multi-year strategies for brand positioning, target market engagement, product innovation, and channel expansion. • Build business and brand plans aligned with growth and profitability targets. 2) P&L Management • Own and manage the full Profit & Loss of the SK-II brand. • Monitor and control costs across marketing, distribution, promotions, and operations. 3) Sales & Channel Management • Manage all sales channels (offline retail, modern trade, e-commerce, boutiques, etc.). • Ensure sell-in and sell-through targets are consistently achieved. • Lead negotiations and manage terms with key accounts and retail partners. 4) Marketing & Brand Equity • Lead ATL, BTL, and digital marketing campaigns in line with SK-II’s global brand guidelines. • Safeguard a consistent brand voice and visual identity across all touchpoints. • Build and maintain relationships with agencies, vendors, influencers, and media partners. 5) Product Launch & Innovation • Oversee end-to-end product launches, from concept development and packaging to marketing materials and in-market execution. • Monitor consumer and market feedback, adjusting innovation KPIs where necessary. 6) Retail Execution & Merchandising • Drive excellence in retail execution, visual merchandising, planograms, and counter standards. • Conduct regular retail audits to assess stock availability, product displays, testers, and consumer experience. 7) Team Leadership & Stakeholder Management • Lead and develop cross-functional teams (sales, trade marketing, brand marketing, distribution, etc.). • Collaborate with internal support functions (Supply Chain, Finance, Legal, HR). • Maintain strong relationships with global principals, retailers, distributors, agencies, and media partners. 8) Market Intelligence & Reporting • Analyze market trends, competitive landscape, and consumer insights to identify opportunities and risks. • Deliver monthly and quarterly business performance reports covering sales, margins, and market share. • Track and evaluate the effectiveness of campaigns, promotions, and brand activities.

Requirements • Bachelor’s degree in Marketing, Business, or related field (Master’s preferred). • 5–8 years of experience in brand management or general management within luxury skincare or cosmetics. • Proven track record of managing full P&L and large budgets. • Strong leadership and people management skills, with experience leading cross-functional teams. • Analytical and data-driven mindset with the ability to translate insights into actionable strategies. • Excellent negotiation, stakeholder management, and relationship-building skills. • Creative, innovative, and brand-equity focused, with strong expertise in digital marketing. • Outstanding communication and presentation skills. • Proficiency in digital marketing tools, e-commerce platforms, and KPI monitoring. • Flexible to travel for retail and distribution visits; adaptable working style.