Trade Marketing Executive - Baby Products

A Trade Marketing Executive is responsible for driving product visibility and sales in retail channels through in-store promotions, POSM management, and sales analysis. This role works closely with the sales team to ensure strong execution at the store level.

Key Responsibilities In-Store Activation:

Execute and monitor in-store promotions, merchandising activities, and POSM placement. Channel Execution:

Implement marketing initiatives across channels (modern trade, traditional trade, or e-commerce). Data & Reporting:

Track sales performance, promotion results, and market insights to support business decisions. Sales Collaboration:

Work closely with the sales team to align marketing activities with sales targets. Budget Monitoring:

Manage trade marketing budgets and ensure cost-effective execution. Retail Coordination:

Maintain strong relationships with store leaders, buyers, and retail partners. Requirements Experience in Trade Marketing or Sales (experience in diapers, milk, or baby food industry is preferred) Strong analytical skills and proficient in Excel and PowerPoint Comfortable with fieldwork and daily coordination with SPG and store teams