Marketing and Communication Manager

We're Hiring: Marketing and Communication Manager!

We are hiring a Marketing & Communications Manager to lead Company Indonesia’s marketing and communications function across brand, demand creation, community, digital and content. This role owns the marketing system and outcomes, not just campaigns. The Marketing & Communications Manager will be supported by a team of specialists; however, overall accountability for results, quality, and discipline remains fully with the Marketing & Communications Manager. This role operates within a matrix structure where branding and marketing frameworks are centrally defined at HQ, while execution is decentralized and locally adapted to deliver the most impactful outcomes in the Indonesian market.

Location:

Tangerang, Banten, Indonesia ⏰ Work Mode:

Work From Office Role:

Marketing and Communication Manager [Experience in premium, design-led, or B2B environments (architecture, materials, interiors, building products, lifestyle brands) will be advantageous]

Key Responsibilities

Own Company Indonesia’s branch end-to-end marketing strategy and operating model

Accountable for local execution, including but not limited to:

Campaign design and prioritization

Channel mix and activation strategy

Community, event, and market engagement

Resource and budget deployment within agreed guardrails

Develop and manage the annual marketing plan and budget, aligned to Indonesia's business priorities

Govern brand positioning, messaging, and content consistency across all channels

Translate HQ brand and marketing guidelines into locally relevant, high‑impact execution

Oversee local demand creation and lead/inquiry generation across:

Digital platforms

Events and activations

Showrooms

Community and partnership initiatives

Establish and enforce a content governance system to ensure consistency with HQ guidelines while enabling local adaptability

Lead and develop specialist teams covering:

Community Marketing

Digital Marketing

Creative/ Content Development

Act as a key local decision gate for marketing initiatives before escalation to HQ on centralized branding and marketing matters

Establish clear KPIs, reporting cadence, and ROI discipline

Partner closely with Sales, Showroom, and Operations to ensure marketing enables healthy and sustainable revenue generation

Leadership & Accountability Expectations

Delegates execution responsibilities but not accountability

Empowers teams within clear strategic, brand, and performance guardrails

Coaches, guides, and supervises without micromanaging

Takes ownership when things go wrong; blame‑shifting is not acceptable

Addresses underperformance through coaching and/or PIP, not control or avoidance

Requirements

Bachelor’s degree in Marketing, Communications, Business, Management or a related discipline. Postgraduate qualifications (e.g. Master’s in Marketing/Communications) or recognised professional certifications are an advantage but not mandatory.

8–12+ years in Marketing & Communications roles with measurable business outcomes

Proven experience managing multi‑channel marketing (digital, offline, events, community)

Demonstrated experience operating in a matrix organization

Track record of building and managing annual plans, budgets, KPIs, and reporting cadence

Experience leading specialist teams, not only generalist marketers

Strong commercial mindset with cost and ROI discipline

Experience in premium, design‑led, or B2B environments (architecture, materials, interiors, building products, lifestyle brands) will be advantageous

Experience translating HQ brand frameworks into effective local market execution

Comfort acting as a local decision authority while respecting central governance

Besides Bahasa Indonesia, strong fluency in English is mandatory

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