Marketing Manager - Retail

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Marketing Manager - Retail

role at

Flora Food Group .

About Flora Food Group We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Marketing Manager - Retail At Flora Food our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant‑based products that are good for you, our planet; and with packaging that’s free from plastic. We’ve got iconic brands like Rama, Country Crock, Blue Band and Flora that people all over the world know and love. We’ve been a trusted category leader since 1871 and yet we feel like we’re only just getting started.

Main Responsibilities

Lead and manage brand building of Blue Band Core Retail driving superiority campaign of the Ad

Manage media and campaign management

Ensure strong execution in shopper insight and shopper marketing

Coaching for subordinates

Develop strong CRM for customer loyalty program with one of CRM Agency to do cross‑sell, upsell and CRM related program

Work with Sales Team for customer acquisition program

Seek partnership with e‑commerce, quick commerce Gojek and Grab for customer engagement

About You

Proficient understanding on marketing management from promoting the superiority of the product, engaging the customers, leveraging the use of social media

Very strong on digital – as Blue Band is planning to transform its engagement to its consumers and potential consumers (young mothers) via digital engagement and conversion

Good level of skills in new product development (concept testing, P&L, price strategy and customer research) and able to lead project management locally with related function and also work collaboratively with global team

Excellent communication skills with different audiences at various levels in the organization (technical and non‑technical)

Able to collaborate inter‑department for maximum output of collaborative work

Professional Skills & Experience

Minimum degree in marketing specific in general marketing

Minimum of 8‑10+ years relevant media planning and digital marketing execution experience (ideally FMCG)

Strong skills in critical thinking, data analysis and identifying and communicating marketing and audience‑led insights

Strong business acumen

Core aspects underpinning all skills: consumer empathy, creativity, analytical thinking, rigor, sharp and inspiring communication skills, complex project management skills, business planning, as well as working within an agile environment

Business thinker, deep understanding of 3 C’s (consumer, customer, competition), trends, practices, information and insights impacting the business, enabling sound decisions to be made. Can focus the team, agency and organization on the right issues to deliver targeted business results

Resilient attitude and winning spirit

You’ll have to enjoy working in a fast‑paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.

You’ll have to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career.

At Flora Food we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

Location Tangerang, Banten, Indonesia

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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