Product Development Manager (Private Label)

T he Private Label Manager is responsible for developing, managing, and expanding the company’s private label product portfolio. The role oversees end-to-end product lifecycle — from market research, sourcing, product development, pricing, quality assurance, to launch and performance optimization — to drive margin growth, differentiation, and customer loyalty.

Key Responsibilities Product Strategy & Development Identify product opportunities based on category trends, consumer insights, and competitor benchmarking Define product specifications, positioning, packaging, and value proposition Lead product development timeline from ideation to commercialization

Vendor & Sourcing Management Source and evaluate suppliers and manufacturers to ensure cost efficiency and production capability Negotiate pricing, MOQ, lead time, and contractual terms Maintain strong supplier relationships and performance scorecards

Quality & Compliance Ensure products meet required standards, certifications, and regulatory requirements Coordinate product testing, quality checks, and packaging compliance Manage issue resolution for product defects, recalls, or quality deviations

Pricing & Profitability Develop pricing models to achieve desired margin contribution and category competitiveness Monitor COGS, logistics impact, and cost optimization opportunities

Go-to-Market & Launch Execution Collaborate with Marketing, Merchandising, and Operations for launch plans Ensure SKU readiness across supply chain, inventory, and e-commerce listing Support branding, storytelling, and promotional initiatives

Performance Management Track sales performance, customer feedback, return rates, and profitability Recommend product improvements, extensions, or discontinuation Prepare regular reporting to management on portfolio growth

Requirements 8+ years experience in category management, or sourcing, with minimum 3-5 years experiences in private label & product development Strong understanding of retail, FMCG, or e-grocery product categories Excellent negotiation, vendor management, and project management skills Data-driven mindset with ability to analyze product and financial performance Familiarity with regulatory compliance (especially food & household categories) Strong cross-functional collaboration and communication skills