Offline Marketing Manager

Job Overview The Offline Marketing Manager is responsible for planning, executing, and optimizing all offline marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role ensures strong brand visibility across on-ground channels including events, partnerships, activations, print, OOH, and community engagement.

Key Responsibilities 1. Offline Marketing Strategy Develop and execute comprehensive offline marketing strategies aligned with overall business objectives. Identify target audience segments and determine effective offline touchpoints. Manage annual and quarterly offline marketing plans and budgets.

2. New User Acquisition Design and implement offline campaigns focused on acquiring new users. Develop local activation programs, roadshows, and community engagement initiatives to expand the user base. Collaborate with Growth, Digital Marketing, and Operations teams to ensure integrated acquisition strategy. Monitor conversion funnel from offline touchpoints to registered and transacting users. Optimize Customer Acquisition Cost (CAC) from offline channels.

3. Campaign & Activation Management Plan and execute on-ground activations, roadshows, pop-ups, and community events. Oversee production of marketing materials (brochures, flyers, banners, merchandise, POSM). Coordinate end-to-end event management including vendors, logistics, and permits. Ensure strong brand consistency across all offline executions.

4. OOH & Print Media Manage OOH placements (billboards, transit ads, in-store branding). Evaluate location strategy and performance effectiveness. Coordinate with media agencies and printing vendors.

5. Budget & Performance Tracking Manage offline marketing budget efficiently. Track and measure campaign performance using clear KPIs (traffic uplift, lead generation, sales contribution, brand recall). Prepare post-campaign reports and performance analysis.

6. Cross-Functional Collaboration Work closely with Sales, Operations, Creative, and Digital Marketing teams. Ensure offline and online campaigns are integrated and aligned. Support store openings or regional expansions with localized marketing plans.

Qualifications 4–7 years of experience in offline marketing, event marketing, or brand activation. Strong project management and vendor management skills. Experience handling OOH, events, and partnership programs. Strong negotiation and communication skills. Data-driven mindset with ability to measure offline performance impact. Experience in retail, FMCG, e-commerce, or F&B industries. Experience managing regional or multi-city campaigns. Familiarity with ATL/BTL campaign integration.