SEM Analyst

Manage and optimize paid search campaigns across Google Ads and other platforms. Develop strategies to maximize ROI, conduct A/B testing, and analyze campaign performance. Key Responsibilities

Create, manage, and optimize paid search campaigns Develop bidding strategies to maximize ROI Conduct A/B testing for ad copy and landing pages Analyze campaign performance and provide recommendations Create reports and present results to stakeholders Stay updated with the latest SEM trends and platform changes Requirements

Bachelor's degree in Marketing, Business, or related field 2+ years of experience in SEM or digital marketing Proficiency with Google Ads, Microsoft Advertising, and other ad platforms Experience with analytics tools (Google Analytics, Data Studio, etc.) Strong analytical and data interpretation skills Excellent communication and presentation abilities Preferred Qualifications

Google Ads certification Experience with social media advertising Knowledge of conversion rate optimization (CRO) Experience with marketing automation tools

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