Marketing Manager (Tradfi/CFD)

About us

Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com.

Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions.

We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget!

What you'll do

Lead user growth operations across the region, focusing on acquiring new users, increasing active users, and improving retention. Develop and execute marketing strategies to drive growth in new users, active users, and trading volume through branding initiatives, communications, KOL partnerships, user acquisition programs, and campaigns. Take ownership of end-to-end planning, execution, and performance tracking. Leverage user data analysis to optimize segmentation, refine user tagging systems, implement hierarchical user management, and conduct targeted lifecycle operations across the entire user journey. Drive user acquisition through diversified channels, including paid media, affiliate programs, strategic partnerships, and community-led initiatives. Work closely with global and regional stakeholders to strengthen brand presence by developing aligned, localized narratives and ensuring consistent messaging across owned and paid channels, as well as educational funnels. Partner with the Regional Operations team to maintain cohesive branding throughout the full user lifecycle — from onboarding and activation to retention and loyalty. Establish and cultivate partnerships with key stakeholders across Traditional Finance (TradFi) and Web2 sectors to support product go-to-market expansion. Identify and secure strategic opportunities at industry events, conferences, and executive roundtables to enhance regional brand equity and credibility. Monitor performance against defined KPIs and continuously optimize initiatives to drive both measurable growth and long-term brand impact.

What you'll need

4+ years of experience in financial services, asset management, banking, or fintech, with experience translating traditional finance concepts into simple, engaging branding. Strong knowledge of retail and institutional trading/investing behavior. Strategic thinker with creative instincts. Able to balance numbers-driven growth with long-term brand positioning. Hands-on experience building a brand and/or product go-to-market. Ability to connect crypto-native products (spot, futures, staking) with TradFi use cases. Excellent communication skills

Why Bitget?

Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges We are a global company with staff members from over 50 different countries and regions We are growing and looking for world-class ambitious talents to help us continue this journey We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe We offer competitive salaries and benefits Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!

If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.