Senior Marketing Planner (English Speaker)

Qualifications

Bachelor’s degree or above in Marketing, Business Administration, or related fields. Minimum of 3 years of marketing experience, preferably in the FMCG or beauty industry. Proven track record in planning and executing successful marketing campaigns. Strong analytical skills to interpret data and make strategic decisions. Excellent project management skills with the ability to handle multiple projects simultaneously. Exceptional written and verbal communication and presentation skills. Proficiency in digital marketing tools, social media platforms, and analytics software. Creative thinking with a deep understanding of consumer insights and brand positioning. Strong team player with excellent leadership and collaboration skills. Fluency in English is required; proficiency in Chinese languages is a plus. Responsibilities

Develop and implement strategic marketing plans, including IMC (Integrated Marketing Communications) planning and execution, to enhance brand awareness and market share. Analyze market trends, consumer behavior, and competitive landscapes to identify growth opportunities. Plan and execute large-scale offline events, including brand launches, brand roadshows, and regional roadshow planning and execution. Manage marketing budgets to ensure efficient resource allocation and optimal ROI. Collaborate with the product development team to successfully launch new products and coordinate marketing strategies. Lead cross-departmental collaboration for new product launch projects, ensuring timely completion of marketing initiatives. Monitor and evaluate marketing campaign performance metrics to generate actionable insights for continuous improvement. Identify and establish cross-industry/IP collaborations to enhance brand visibility and engagement. Build and maintain strong relationships with external partners, agencies, and suppliers. Strategize and execute new business models, including the design, prototyping, promotion, and implementation of cultural and creative products, e-commerce product launches, and operations to drive new growth opportunities for the company. Organize promotional activities, sponsorships, and other marketing events to attract target audiences. Stay updated on industry trends and emerging marketing technologies to ensure innovation in marketing strategies. Company Overview

Wholesale Businesses 1,001-5,000 employees PT. KOPI BINTANG INDONESIA (TOMORO COFFEE) A start-up company engaged in coffee retail that will focus on coffee shops under the name TOMORO Coffee. The founder of TOMORO has travelled across the world for years and has been to over 30 countries including Southeast Asia, South Asia, the Middle East, North Africa, and the Americas. This enabled him to deeply feel people’s passion for coffee culture from different countries, races, and occupations. Our founder strives to pursue the ultimate passion for coffee and quality living by creating unique coffee humanities for TOMORO, ultimately introducing the ‘coffee culture’ to every corner of the world, and letting every customer enjoys a worthy cup of good coffee. The name TOMORO refers to “tomorrow“, and it means “embrace the goodness and yearn for tomorrow”. This is the original aspiration of TOMORO, strive to make every good cup of coffee with heart and encourage everyone to follow their heart bravely, feel the life with heart while yearning for tomorrow. Currently we already have 180 stores throughout Indonesia, since our first store opening in Landmark Pluit Jakarta on August 2022. We are ready to expand globally and soon will be open in Shanghai China, Singapore and Phillipines. PT INDO ARLOJI PERKASA North Jakarta, Jakarta, ID Brand Manager

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