Sr. Performance Marketing Specialist

About Us Located at Lifelong Learning Institute in Singapore, Vertical Institute prepares individuals for the jobs of tomorrow by delivering in‑demand skills through practical, industry‑relevant training that drives real career outcomes. To date, Vertical Institute has trained over 40,000 learners, supporting professionals at different career stages as they upskill and stay competitive in a fast‑changing economy.

The institute offers a broad range of courses spanning technology, data, AI, digital disciplines, and essential workplace skills, combining hands‑on learning with real‑world applications. Vertical Institute is accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).

Our mission is to empower professionals with practical, in‑demand skills that stand the test of time, helping them adapt confidently as industries and roles continue to evolve.

About the Role We are seeking a data‑driven and results‑oriented Sr. Performance Marketing & Analytics Specialist to lead the tracking, analysis, and optimisation of our paid media campaigns.

The ideal candidate has at least 4 years of experience in performance marketing and analytics, is fluent in Excel, Looker Studio, GA4, and Google Tag Manager, and has a solid grasp of pixel implementation and conversion tracking across platforms.

Own and manage performance data across platforms like Meta, Google, TikTok, LinkedIn, and others—tracking, analysing, and building reports from ad dashboards to Looker Studio.

Manage and ensure accurate tracking setup, including Meta Pixel, Google Tag Manager, and GA4, to enable proper attribution, conversion tracking, and campaign optimisation.

Consolidate and visualise key marketing metrics from multiple data sources to support decision‑making, campaign optimisation, and budget allocation.

Build dashboards and performance reports using Looker Studio and Excel to deliver ongoing insights and support KPI tracking.

Collaborate with the creative, growth, and SEO teams to ensure data informs campaign strategy and creative direction.

Identify and recommend audience targeting, bidding, and budget adjustments based on performance trends and data insights.

Monitor and report performance daily, weekly, and monthly, flagging anomalies and proposing actionable next steps.

Experiment with new ad platforms, tools, and analytics methods to improve tracking, attribution, and campaign efficiency.

Ensure data integrity across GA4, Google Tag Manager, and other measurement tools.

Proactively identify tracking issues or discrepancies and work cross‑functionally to resolve them.

Requirements 4+ years of experience in performance marketing and data analytics.

Strong proficiency in Excel/Google Sheets (pivot tables, formulas, dashboards).

Skilled in building and interpreting reports using Looker Studio and integrating multiple data sources.

Hands‑on experience with Meta Pixel, Google Tag Manager, and GA4—particularly in setting up events, triggers, and conversion tracking.

Confident in extracting and analysing performance data across Meta, Google, TikTok, and LinkedIn.

Strong analytical skills with an eye for performance trends, data inconsistencies, and optimisation opportunities.

Excellent communication skills with the ability to present insights clearly to cross‑functional teams.

A strong sense of ownership, attention to detail, and accountability.

Passion for education, tech, and creating impact through data.

Able to thrive in a fast‑paced, collaborative, and iterative environment.

What We Offer Flexible work‑from‑home arrangement.

Competitive salary package.

A fast‑moving, data‑first work culture where your insights directly shape growth.

An inclusive and mission‑driven environment focused on upskilling the next generation.

A chance to make a real, measurable impact on learners’ lives.

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