Business Development Manager – Food Service

Business Development Manager – Food Service Responsible for developing, managing, and expanding the company’s business in the

food service segment

(HORECA – Hotel, Restaurant, Café, Catering, Institutional). This role focuses on increasing sales performance, strengthening customer relationships, and implementing effective strategies to grow brand penetration and revenue.

Key Responsibilities: Business Growth & Strategy

Develop and implement strategic sales plans to achieve growth targets in the food service segment.

Identify and pursue new business opportunities, key accounts, and partnerships within HORECA and institutional markets.

Analyze market trends, consumer needs, and competitor activities to define effective business strategies.

Manage and expand relationships with existing customers to ensure satisfaction and long-term collaboration.

Negotiate contracts, pricing, and trade terms to optimize profitability.

Monitor and track sales performance, ensuring achievement of monthly and annual targets.

Build strong networks with distributors, wholesalers, and direct customers in the food service channel.

Develop channel programs, promotions, and menu application strategies to increase product usage and visibility.

Collaborate with marketing and R&D teams to create customized product solutions for food service clients.

Lead and coach the food service sales team to achieve company objectives.

Coordinate cross-functional teams (marketing, logistics, finance) to ensure excellent execution of customer orders and programs.

Conduct regular business reviews and provide clear performance feedback to the team.

Prepare detailed sales reports, forecasts, and market analyses.

Provide insights and recommendations to management for continuous improvement and strategic decision-making.

Qualifications: Bachelor’s degree in Business, Marketing, Food Technology, or related field.

Minimum 5 years of experience

in

food service, HORECA, or B2B sales

(preferably in FMCG or food manufacturing industry).

Strong experience in key account management, distributor handling, and trade development.

Excellent communication, presentation, and negotiation skills.

Proven ability to develop strategic partnerships and deliver sales growth.

Willing to travel and work across assigned territories.

West Java, ID

North Cikarang, West Java, ID

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