Marketing Manager

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Responsible for overseeing, planning, and managing the marketing programs and activities for one of ISMAYA's Lifestyle Brands to enhance sales. Brand: Create and implement long-term brand strategies for assigned brand to strengthen brand equity and recognition. Develop brand guidelines and ensure consistent application across all marketing channels to promote brand awareness & customer engagement. Monitor brand performance through market analysis and adjust strategies as needed. Plan & execute product partnership with brand, public figure or community to maintain brand excitement and relevance. Promo: Develop promotional strategies to increase product visibility and sales. Plan and execute promotional campaigns, seasonal offers, and loyalty programs. Analyze market trends and consumer behavior to tailor promotions effectively. Product: Define product positioning and value proposition. Conduct market research to identify opportunities for new product development and enhancements. Collaborate with various teams such as marketing, advertising, and product development to ensure brand consistency. Market Research: Conduct regular market and competitor analysis. Gather and analyze consumer insights to inform strategic decisions. Qualifications: Bachelor's degree in Business Administration, Marketing, Communications, or a related field. At least 2-3 years of experience as Brand Marketing Manager handling one brand. Experience in F&B retail/lifestyle is preferred. Proficiency in Market Research. Proficiency in Campaign Management. Proficiency in Google & Microsoft Office Suite (Google Sheet, Google Slides, Google Docs, Excel, Word, PowerPoint). Strong strategic thinking. Excellent written and verbal communication skills. Strong organizational skills with the ability to manage multiple projects simultaneously. Creative thinker with attention to detail and problem‑solving abilities. Retain, develop and manage a team of marketing. Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing Industries

Food and Beverage Services Referrals increase your chances of interviewing at ISMAYA GROUP by 2x

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