Brand Manager

Overview Indepay | Setara Networks provides pay range. Base pay range: IDR500,000,000.00/yr - IDR800,000,000.00/yr. This range is provided by Indepay | Setara Networks. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

We at Indepay | Setara Networks are here to revolutionize the Indonesian payment ecosystem by introducing one click checkout services in order to make transactions zero-fee, instant, and rewarding for the consumer. On one side we're working with financial institutes to enable real-time account to account transfers through our platform, and on the other side we're giving consumers a reliable and secure payment experience which is better than anything else they've experienced in the Indonesian ecosystem.

Our vision includes a Series A startup with boundless opportunities. We are transforming Indonesia's payment landscape by pioneering a faster, safer, and simpler payment solution, challenging the status quo of virtual account payments, and enabling payments in just 20 seconds powered by open banking regulatory framework.

We are building strategic partnerships with top brands across telco providers, banks, FnB, and OTT to create a network that redefines the future of online payments. If you're passionate about innovation and eager to make a significant impact, this is your chance to be part of something transformative and create value.

Your Opportunity As Brand Manager, you will define our brand identity (WHO), drive communication and creative strategy (WHAT), and lead GTM planning (HOW). This role involves crafting messaging, executing campaigns, and aligning our brand narrative with product vision, customer insights, and market dynamics across all channels.

The ideal candidate possesses over 7 years of experience in marketing, ideally with a mix of building brands from the ground up and scaling established ones. You are strategic, data-driven, and able to measure impact, lead cross-functional teams, and drive a unified brand experience that strengthens our market position.

Join a multicultural team at the epicenter of transforming Indonesia's future payment industry. This is a live, dynamic company ready to soar to new heights in the coming year. Ready to simplify and revolutionize transactions? Apply now and help reshape the world of payments.

#IndepaySetaraJourney #PaymentsInnovation

Responsibilities

Strategize, run, and maintain brand awareness campaigns, amplifying product propositions to target audiences

Build brand/product communications from 0-1, owning brand narrative and identity within a new category

Collaborate with creative agencies and in-house teams to plan, budget, and execute campaigns to achieve KPIs

Drive alignment across partnerships, creative, finance, analytics, product, and other teams

Lead ownership of digital channels (website, social media, etc.)

Foster brand innovation and influence product direction

Maintain corporate and product brand manuals and messaging

What will you do?

Drive marketing communications and PR across channels to establish Indepay brand in the new Paybybank category

Represent the brand at regional and local events to build reputation and thought leadership

Brainstorm customer segmentation and communication approaches, running quick-test pilots

Create, execute, and manage marketing programs at corporate/brand level

Design branding, positioning, and ad copy with the creative team; manage tests and iterations

Ensure consistent brand messaging across channels and materials

Monitor competition and participate in planning of company objectives

Develop brand positioning and customer value proposition

Partner with UX research and support to capture the voice of the customer

Develop and execute GTM strategies with customer-centric targets and measurable ROI

Translate product intent into narratives, value propositions, and messaging

Create high-impact creative briefs for PR, blogs, and product launches

Communicate value propositions to the sales team and support with sales materials

Maintain cross-functional alignment with product management, marketing, design, and growth

Requirements

7+ years of brand marketing experience in a consumer-facing technology product category; MBA from a Premier institute preferred

Data-driven with ability to measure impact, identify improvements, and align goals with business objectives

Experience guiding creative input from concept to completion

Experience using Microsoft Excel to manipulate and analyze data

Strong organizational skills with ability to manage multiple projects

Strong data-driven decision-making and ability to translate insights into opportunities

Excellent written and verbal communication, able to persuade leadership

How you do it

Thrive in a dynamic, fast-paced environment; be hands-on, independent, and a fast learner

Deliver commitments without fail

Use analytical thinking and produce clear documentation

Remain energetic and perform well under pressure

Be affable and navigate the organization effectively

Exhibit excellent communication and influencing skills

Display determination to succeed against odds and strong problem-solving ability

Multitask with strong time management and prioritization

Think strategically to identify business opportunities and competitive advantage

Stay detail-oriented and proactive in providing solutions

Maintain a positive attitude and contribute to team success

Be independent, self-motivated, and a fast learner

Patience and perseverance as key attributes

Benefits You will be working with passionate people in a well-lit office with flexibility typical of a technology product company. We offer:

Opportunity to make a positive impact on the world by providing basic financial services to unbanked and underbanked people

Opportunity to define and develop a product for the global market

Opportunity to be part of the core team building a global company and shaping its culture

Opportunity to move across geographies and roles

Work at the frontier of modern banking solutions technology

We offer competitive salaries, long-term incentives, and other generous benefits, fostering an entrepreneurial culture.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting

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North Jakarta, Jakarta, Indonesia 3 weeks ago

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