Brand Communication Manager

The role As a Brand Communication Manager at Midea Electronics Indonesia, you will be responsible for developing and executing integrated brand communication strategies to drive brand awareness, engagement, and loyalty among key target audiences. This is a full‑time role based in Jakarta.

Key responsibilities

Lead the planning and implementation of comprehensive brand communication campaigns across multiple channels, including digital, social media, events, and traditional media.

Collaborate with cross‑functional teams to create compelling and consistent brand messaging that aligns with the company's overall marketing and business objectives.

Manage the brand's social media presence, including content creation, community engagement, and performance analysis.

Develop and oversee the execution of brand activation and experiential marketing initiatives to enhance brand visibility and customer engagement.

Monitor and analyse brand performance metrics to measure the effectiveness of communication strategies and identify opportunities for improvement.

Stay up‑to‑date with industry trends, consumer insights, and best practices in brand communication to inform strategic decision‑making.

Provide regular updates and recommendations to senior management on the brand's performance and communication initiatives.

What we're looking for

Minimum 10 years of experience in brand management, marketing communications, or a related field.

Proven track record in developing and implementing successful brand communication strategies across multiple channels.

Excellent verbal and written communication skills, with the ability to effectively present ideas and recommendations to stakeholders.

Strong analytical and problem‑solving skills, with the ability to interpret data and make data‑driven decisions.

Proficient in the use of digital marketing tools and platforms, including social media, content management, and analytics.

Familiarity with the consumer electronics industry or a related sector is preferred.

Degree in Marketing, Communications, or a related field.

What we offer At Midea Electronics Indonesia, we provide a dynamic and collaborative work environment that fosters personal and professional growth. Our competitive benefits package includes a comprehensive health insurance plan, generous leave policies, and opportunities for career development. We are committed to creating an inclusive and diverse workplace where employees can thrive and make a meaningful impact.

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