SEM Lead

Job Description As an

SEM Lead , you will support the performance marketing team in improving website visibility, search performance, and paid advertising efficiency. You will work closely with content, engineering, and marketing teams to improve search visibility, resolve website issues, and scale high-impact search campaigns. Key Responsibilities Plan, execute, and optimize Google Ads campaigns across Search, YouTube, and Performance Max Build scalable campaign structures using keyword, audience, or intent-based segmentation Continuously test and optimize ad creatives, bidding strategies, landing pages, and audiences Set up and maintain accurate tracking using GA4 and GTM (events, parameters, and conversions) Monitor campaign pacing, budget allocation, Quality Score, impression share, and search term performance Build and maintain performance dashboards and reports using Looker Studio

Requirements 4–5+ years of experience in SEM, preferably in performance-driven environments Proficient in GA4, Google Tag Manager, UTM frameworks, and attribution models Solid experience managing Google Ads across Search, YouTube, and Performance Max Basic understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers Experience working with CMS platforms such as WordPress, Webflow, or similar Strong analytical mindset with attention to detail and data-driven decision making Excellent communication skills and ability to collaborate cross-functionally Able to work independently, prioritize effectively, and manage multiple initiatives simultaneously