Brand Strategist

About The Role We are looking for a

Brand Strategist (Brand Storytelling & Content Lead)

to own

brand narrative, storytelling, and content strategy

across all Captain Fauna brands. This role is

strategic, not administrative . You will define

what we say, how we say it, and why it matters , turning brand stories into content that creates attention, trust, and buying intent. Also being able to create simple content and basic visuals when needed in a lean environment.

If you love storytelling, understand social media deeply, and believe content should drive real business impact — this role is for you.

What You Will Do Brand Storytelling

Own brand narrative and storytelling for all Captain Fauna brands

Translate brand positioning into relatable stories for Indonesian pet parents

Ensure consistent tone of voice and StoryBrand-style messaging (customer as hero, brand as guide)

Develop content strategy and

monthly content calendar

Define content themes, hooks, angles, and CTAs for Instagram & TikTok

Continuously improve storytelling based on content performance

Content Direction & Creation

Copywriting

Hooks

Short-form video scripts (Reels & TikTok)

Captions and CTAs

Create clear creative briefs for the Creative Lead (execution team)

Create

simple content independently

when needed (IG Post, Stories,

Creator, UGC & Affiliate

Manage nano–micro creators, affiliates, and UGC sourcing

Curate and reuse UGC that fits brand storytelling

Decide what creator content gets amplified and why

Customer Care team (customer insights, objections, pain points)

Align content with business goals, not vanity metrics

KPI

Weekly reach & engagement trend across brands

Contribution of top 20% content to total engagement

On-time delivery of monthly content calendar

Number of active creators / UGC assets used

Content-assisted leads or sales (qualitative & tracked)

Who We're Looking For

Strong storyteller and copywriter

Comfortable creating

simple content & basic visuals

in a lean setup

Strategic thinker who can still execute when needed

Believes content should drive

real business impact , not just views

Experience in pet, FMCG, lifestyle, or DTC brands is a plus — but mindset matters more than industry.

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