Regional Account Manager (East Region)

To support our expansion in the

modern trade independent channel , we are seeking a result-driven

Regional Account Manager (Sulawesi, Bali-Nusra, Maluku, Papua)

who will lead regional growth initiatives, manage retail accounts, and drive distributor development across the assigned territory.

Key Responsibilities

Manage and grow sales in the modern trade independent channel, including regional retail chains and standalone modern stores.

Build and maintain strong partnerships with key retail buyers, store managers, and regional chain stakeholders.

Drive product availability, visibility, and in-store execution in line with brand guidelines.

Ensure efficient product distribution, order fulfillment, inventory planning, and credit control.

Develop and execute territory‑specific sales and distribution plans, aligned with national objectives.

Analyze market potential, identify gaps, and recommend strategies to maximize retail footprint, sell‑in, sell‑through, and sell‑out.

Lead annual and quarterly negotiations with retail partners and distributors—covering pricing, trade terms, margins, and promotional funding.

Plan and manage trade spends efficiently, ensuring positive ROI and compliance with budget.

Manage a team of Account Officers and field frontliners to ensure effective market execution.

Coordinate with marketing and trade marketing teams to implement product launches, in‑store branding, planograms, and seasonal campaigns.

Monitor competitor activities, pricing, promotions, and customer feedback to identify market trends and opportunities.

Qualifications

Bachelor's degree in Business, Marketing, or a related field

5–8 years of relevant experience in FMCG, Beauty, or Personal Care, managing regional sales, modern trade, and distributor networks

Fluency in English is a must – both written and spoken

Strong understanding of the modern trade independent channel and distributor landscape

Proven leadership, negotiation, and interpersonal skills

Highly analytical with a data‑driven mindset

Willing to be placed in targeted area

(Makassar/Bali)

Willingness to travel frequently across the assigned region

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