Digital Marketing Strategist

Job role As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities

Manage adwords and other paid channels

Set targets and build strategies to help achieve them

Create and test ad copy for operational efficiency

Create and optimise landing pages to increase signups

Develop and implement campaigns to better lead quality and beat the competition

Perform data analysis around web traffic and other key metrics

Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels

Draw meaningful conclusions from campaign data and identify potential opportunities for improvement

Communicate with team members on campaign developments, timelines, and results

Requirements

[X] years of experience in Digital Marketing or a similar position preferred

Relevant Bachelor's degree preferred

Proven experience building campaign strategies from scratch

Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus

Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics

Experience working with data

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