Copywriter (UX Writer)

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Copywriter (UX Writer)

role at

Traveloka .

Job Description The Copywriter is an integral sense‑making designer who crafts copy or content for users when using our digital product. He/she advocates the importance of humanizing digital products through words, that words are nuanced, and that without words, our products would be faceless shapes with no mood nor tone of voice. He/she ensures users have the most delightful experience possible with the words he/she uses to guide their experience through the journey on our site and app. A problem solver, the Copywriter has a special knack for digital user interface (UI) copy and content, obsession with clarity, concern for space, interest in the visual placement of the information, and a sufficient understanding of how websites and apps are built. This helps him/her anticipate the copy that is needed, think of all the possible scenarios a user may embark on, and make that whole experience make sense.

The Copywriter conducts design research by delivering research context and requirements based on research objectives, and synthesizes data to draw conclusions that drive content (copy and visual) effectiveness. In addition, he/she demonstrates strong interpersonal, prioritization, and stakeholder management skills in collaborating with product team, engineers, interaction designers, visual designers, and various other roles. He/she brings empathy to the foreground of our efforts by understanding how a user is feeling and what their needs are while interacting with our products. To obtain optimal product fit and quality, he/she works on multiple tasks concurrently and delivers on expectations within deadlines, with a high level of changes and iterations required. He/she demonstrates stakeholder management skills in partnering with internal stakeholders to develop high‑quality creative solutions that meet overall business objectives and goals.

Critical Work Functions & Key Tasks

Craft & implement UI copy and content to deliver design output

Clarify the assigned design project scope, including its goals, requirements, and expectations

Explore possible scenarios a user may embark on to ensure the whole experience makes sense

Identify good copy that shapes interactions between user and product by seeking understanding of the entire product design and development process by collaborating with fellow designers and stakeholders

Create UI copy featured on the product that guides the user when navigating their way around our digital products, services, and functions within the platform to help them complete the task at hand

Test designed copy solution with validation activity that meets the design spec and is ready to implement in the intended platform when necessary

Adhere to style guides in line with the brand voice and personality

Liaise with engineers during copy implementation to ensure the designed copy is completed and implemented accurately

Deliver projects in parallel while managing stakeholder engagement

Consult business stakeholders to clarify requirements to ensure context, angle and user scenario accuracy, when needed

Develop copy strategy for projects

Champion copy as an integral part of the design process from the very start and not to be treated as an afterthought by promoting the importance of language and preventing bad copy from letting the product down

Participate in design research as part of producing copy and testing specifications for new copy ideas, in addition to brainstorming, synthesizing, and design critique sessions

Drive and develop cohesive product narratives across multiple platforms (web, app) and touch points

Refine overall content design strategy by carrying out regular analysis and health‑checks on existing copy covering product metrics such as daily sessions, time‑on‑page, goal completion rate

Collaborate with Interaction Designers, Visual Designers, and UI Developers to ensure that the product layout and copy work harmoniously together

Plan the copy style in accordance with the target audience with various backgrounds

Job Requirements Minimum Qualifications

Between 1–5 years overall work experience as a hands‑on writer in the industry (education background could range from Creative Writing, Journalism, Marketing & Communication, or any other relevant disciplines; or Human‑Computer Interaction, Computer Science, Design, or other related field, with equivalent practical design experience)

Portfolio that showcases copywriting craft (and its application of copywriting principles) with some level of understanding of the Human‑Centered Design methodology (along with its methods and tools), willingness to learn and iterate, and passion for design and storytelling

Experience working with web or mobile based products and services, and producing copies for digital product and/or content and/or marketing communications

Excellent in Indonesian and English communications (both verbal and written)

A deep sense of accountability, adaptability, and embracing ambiguity working collaboratively in a fast‑paced environment

Preferred Qualifications

An evidence of performing in a multidisciplinary design, business, and tech team is a plus

Some understanding of the eCommerce and/or digital travel and lifestyle industries, extra points for having successfully delivered products in/for the SE Asia and/or regional markets

The ability to form consensus across a broad, fast‑moving organization through excellent communication and interpersonal skills (including: negotiation, constructive feedback, presentation, managing expectations, resolve conflicts)

Effective integration of copy with design sensibilities as they relate to applying a brand to digital experiences

Referrals increase your chances of interviewing at Traveloka by 2x.

Seniority level Entry level

Employment type Full‑time

Job function Marketing, Public Relations, and Writing/Editing

Industries Software Development

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