Digital Marketing

Responsibilities

Develop and implement comprehensive digital marketing strategies aligned with the school’s branding, values, and growth strategies.

Leverage digital channels such as social media, search engine optimization, online advertising campaigns and content marketing to raise the school’s profile and attract qualified leads.

Create engaging and informative content by collaborating with the academic team, school staff, students and parents to highlight the school’s unique programs, extracurricular activities, and academic achievements.

Oversee all the school’s social media accounts (Instagram, YouTube, Website, etc.) ensuring engaging content and monitoring and responding to comments, messages and inquiries in a timely manner.

Identify, measure, analyze trends and insights and optimize the performance of digital marketing campaigns on all platforms, and assess against goals (ROI and KPIs).

Provide regular performance reports and insights to school leadership, highlighting areas for improvement and making data driven decisions.

Ensure consistent brand messaging and visual identity across all digital that aligns with the school’s brand guidelines.

Stay up-to-date with current trends and best practices in digital marketing within the education industry.

Build new growth strategies through digital marketing.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree preferred.

Minimum of 3 years of experience in digital marketing.

Strong knowledge of SEO, SEM, content marketing, social media management, analytics tools (Google Analytics, Facebook Insights, etc.) and digital marketing platforms (Google Ads, Facebook Business Manager, Hootsuite, etc.).

Exceptional written and verbal communication skills in English (Must) and Chinese (plus).

Strong project management skills, with the ability to handle multiple campaigns simultaneously and keen for detail & creativity.

Ability to work independently or in a team and collaboratively in a multicultural environment.

Self motivated with a good sense of responsibility, proactive and positive can do approach in all aspects of the role.

A passion for education and a genuine interest in promoting the value of international education.

Willing to work in BSD, Tangerang.

Seniority level: Associate

Employment type: Full-time

Job function: Advertising, Analyst, and Marketing

Industries: Education Administration Programs, Higher Education, and Primary and Secondary Education

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