Brand Activation Specialist

Overview The Brand Activation Specialist is responsible for strengthening the school's brand presence through impactful campaigns, engaging digital initiatives, and well-executed events. This role blends creativity, digital marketing expertise, and strong organizational skills to support student enrollment, community engagement, and overall school positioning.

Key Responsibilities 1. Brand Activation & Campaign Management

Develop and execute brand activation ideas that highlight the school's strengths, culture, and learning environment.

Lead the planning and implementation of marketing campaigns for enrollment seasons, open houses, promotional programs, and special school initiatives.

Ensure all campaign materials and touchpoints reflect consistent brand quality and messaging.

Coordinate with partners, vendors, and internal teams to support campaign rollouts.

2. Event Planning & On-Ground Execution

Manage end-to-end school events including open days, student showcases, community activities, and external exhibitions.

Handle event logistics, flow, registration, and onsite coordination to ensure a smooth execution.

Provide live content support during events (hosting, coverage, interviews, etc.) when needed.

Conduct post-event reviews to evaluate performance and improvements.

3. Digital Marketing & Online Visibility

Develop digital promotional content to support ongoing campaigns and school programs.

Manage digital activation efforts, including short‑form videos, social media features, and promotional visuals.

Support digital ad optimization by preparing creatives, targeting recommendations, and basic performance reviews.

Ensure the school has consistent visibility across digital channels and education‑related platforms.

4. Content Creation & On‑Camera Presence

Participate as on‑screen talent for marketing materials such as video explainers, school tours, voiceovers, or campaign visuals.

Collaborate with the creative team on scripting, storyboards, and content direction.

Provide creative input for visual concepts that align with the school's brand image.

5. Brand Management & Community Engagement

Maintain a strong and cohesive brand identity in all marketing and communication materials.

Support initiatives that enhance parent, student, and community engagement.

Monitor competitor activities, education trends, and new activation ideas relevant to the school market.

6. Reporting & Performance Insights

Track campaign and event performance, gather feedback, and propose improvements.

Prepare monthly activity updates for the Marketing Lead or School Director.

Maintain proper documentation of marketing assets, campaign files, and event records.

Requirements Education & Experience

Bachelor's degree in Marketing, Communications, Public Relations, or any related field.

2‑3 years of experience in marketing, brand activation, events, or digital media.

Experience in education, lifestyle, retail, or service‑based industries is an advantage.

Technical Skills

Strong understanding of campaign planning, on‑ground activation, and event execution.

Basic knowledge of digital marketing (social media, ads, content formats).

Comfortable speaking on camera or appearing in promotional materials.

Soft Skills

Excellent communication and presentation abilities.

Strong project management, multitasking, and time management skills.

High level of creativity with a proactive approach to problem‑solving.

Able to work collaboratively across departments, teachers, and external partners.

Energetic, confident, and comfortable engaging with students and parents.

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