Content and Digital Growth Specialist

Responsibilities

Develop and execute content strategies, and media publications Develop and implement the effective of digital marketing principles and strategies to increase brand awareness and engagement Research and analyze the market and industry trends and customer behavior, and competitor to identify growth opportunities. Lead innovation in the area: able to track best practices, tools, latest trends in technology industry Analyze website and social media analytics to identify areas of improvement, increase AIE’s digital presence Collaborate with internal teams to develop and deploy content, campaigns, and promotions. Establish, track, monitor and report on KPIs/key metric and ROI performance of digital campaigns Develop and manage digital advertising budgets. Identify opportunities to optimize website, SEO initiative, and SEM to drive organic lead generation Manage and coordinate external digital agencies and vendors. Work closely with the business and branding team to ensure digital initiatives are aligned with overall business objectives.

Requirements

Bachelor degree from Communication, Branding, Marketing Communication, or related field Experience in IT/Technology company or system integrator industries. Have 4+ years of experience in Content and Digital Growth Strong understanding of B2B content positioning, and enterprise-level communication. Ability to translate complex IT solutions into engaging marketing content & campaigns. Strong background in digital content management, SEO, and audience engagement