Event Coordinator

Overview Plan, execute, and oversee event exhibitions and offline activations to boost brand awareness and drive sales.

Responsibilities

Lead and coordinate the event team to ensure smooth on-ground execution.

Manage event logistics, from booth setup to stock preparation, cash handling, and daily reporting.

Work closely with other divisions to set and achieve event revenue targets.

Actively engage during events — hosting, product demo, and ensuring high customer interaction.

Monitor event performance, analyze ROI, and provide improvement insights for future activities.

Maintain strong relationships with event organizers and partners to secure potential collaboration opportunities.

Qualifications

Minimum Bachelor’s Degree in Marketing, Business, Communication, or related field.

At least 3 years of experience in event management or brand activation, preferably in FMCG, retail, or beauty industry.

Proven leadership in handling large event teams and field operations.

Target-driven, hands‑on, and able to handle multiple projects simultaneously.

Excellent communication skills and ability to think on your feet during events.

Willing to travel for events and work on weekends if needed (as per event schedule).

About Sugarbaby Since 2015, Sugarbaby leads the baby gear industry with top-quality essentials. Our products undergo rigorous QC and testing, meeting European (EN Certified) and American (FDA Approved) standards, making them the top choice for families across Indonesia. Whether you shop in-store or online, we’re committed to providing the best baby essentials ensuring your little ones grow up happily and healthily.

Our vision is to accompany children’s growth with high-quality, safe, and affordable baby products. Sugarbaby products are trendsetters among mothers, reflecting our commitment to innovation and excellence. Join us to impact the lives of parents and children across Indonesia!

Position Marketing Executive – Offline Activation & Event

Event Planner

Jakarta, ID

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