Business Product Marketing Manager

As a Business Product Marketing Manager — Insurance & Investment, you will be responsible for overseeing the strategic direction, development, and lifecycle management of the company’s insurance and investment products from a business perspective. In addition to traditional product management responsibilities, this role requires strong engagement with external stakeholders, including government and financial regulators, insurance partners, investment institutions, and strategic partners.

You will play a critical role in bridging the company’s insurance and investment offerings with external stakeholders, ensuring alignment with market needs, regulatory requirements, and partnership opportunities, while supporting sustainable product growth and compliance within the financial services ecosystem.

Product Strategy and Development Collaborate with cross-functional teams to develop and execute insurance and investment product strategies aligned with business goals, customer needs, and market demand.

Conduct market research, analyze industry trends, and gather feedback from customers and stakeholders to inform insurance and investment product roadmaps.

Define product requirements, features, and value propositions for insurance and investment products, based on market insights, regulatory considerations, and business objectives.

External Stakeholder Engagement Serve as the primary point of contact for external stakeholders related to insurance and investment products, including government agencies, regulatory bodies (Bank Indonesia and Otoritas Jasa Keuangan), insurance companies, investment managers, and industry partners.

Build and maintain strong relationships with external stakeholders to understand regulatory expectations, operational requirements, and market opportunities within the insurance and investment landscape.

Represent the company in meetings, negotiations, and collaborations involving insurance and investment initiatives, ensuring alignment of interests and objectives.

Regulatory Compliance and Advocacy Stay up to date with regulatory requirements, industry standards, and compliance matters impacting insurance and investment products, particularly regulations issued by BI and OJK.

Work closely with regulatory affairs, legal, and compliance teams to ensure insurance and investment offerings comply with applicable laws, guidelines, and policies.

Support advocacy efforts by representing the company’s interests in discussions with regulators and industry bodies related to insurance and investment regulations.

Partnership Development and Management Identify and evaluate strategic partnership opportunities with insurance providers, investment institutions, asset managers, and financial partners to enhance product offerings and market reach.

Negotiate partnership terms, agreements, and commercial structures related to insurance and investment products, ensuring alignment with business objectives and regulatory constraints.

Collaborate with internal teams to onboard, integrate, and manage insurance and investment partnerships, ensuring effective execution and long-term value creation.

Performance Monitoring and Optimization Define and track KPIs to measure the success of insurance and investment products, including adoption, revenue contribution, customer engagement, and stakeholder satisfaction.

Monitor product performance, identify gaps or improvement opportunities, and implement optimization strategies to enhance product impact and profitability.

Prepare regular reports on insurance and investment product performance, market trends, and stakeholder feedback for senior management and relevant stakeholders.

Bachelor’s degree in business, marketing, economics, finance, or a related field; MBA or advanced degree is a plus.

Proven experience in product management, product marketing, business development, or strategic partnerships within insurance, investment, fintech, or financial services industries.

Strong understanding of insurance and investment products, financial markets, and regulatory environments, particularly within the Indonesian financial ecosystem.

Solid knowledge of BI and OJK regulations related to insurance, investment, and financial products.

Excellent communication, negotiation, and stakeholder management skills, with the ability to influence both internal and external parties.

Strategic and analytical thinker with a strong business mindset and the ability to translate market insights into actionable product strategies.

Ability to thrive in a fast‑paced, evolving environment while managing multiple insurance and investment initiatives concurrently.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Marketing and Sales

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