Sales Manager – Indonesia

Job Description Plan

Prospect distributors in the assigned area.

Develop SOP for cooperation between PSI & Distributors.

Build quarterly, monthly regional sales (out), distribution plan based on historical performance, marketing initiative, and trade marketing program.

Propose monthly KPI to each salesforce member to drive focus behind key initiatives.

Identify sales development opportunities in the assigned region and propose a plan to deploy.

Input to the trade and merchandising plan to enhance in‑store visibility.

Do

Cascade the target to distributor salesforce (RSM, SPV, SR) during the monthly canvas meeting.

Join calls with the distributor’s sales team to coach, motivate, support, and ensure good execution of SOP. Report.

Customer visit to collect market feedback, report with proposed action to address issues, if any.

Propose monthly sales‑in to each branch based on sales out and inventory.

Train Salesforce’s newcomers with PSI marketing and product knowledge.

Coordinate the preparation and deployment of projects between sales, marketing, and trade, such as new product launch, BTL activities.

Other tasks assigned.

Check

Daily performance review to identify issues and discuss with the distributor’s sales team to resolve and report.

Weekly performance review meeting with the distributor’s sales team to understand challenges, opportunities, performance evaluation of each sales team member, and propose action plans.

Verify that the implementation of the selling price and promotion is correct.

Ensure SFA functionality is suitable to support salesman execution. Report any issue that requires attention and modification.

Requirements

Graduated from the University.

At least 5 years of relevant experience leading a sales team in a similar position within an FMCG (Fast‑Moving Consumer Goods) company, preferably in a role focused on Dairy Products, Food, Beverages, or Nutrition, with a proven track record.

In‑depth understanding of the local market and competitive landscape.

Experience in territory management.

Familiar with sales tech tools (SFA or similar).

Problem‑solving skills.

Presentation and facilitation skills.

Good command of English.

Ability to drive team productivity.

Strong leadership.

Energetic, ambitious, and committed.

Negotiation and communication skills.

Willing to travel.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Sales and Business Development

Food and Beverage Manufacturing, Food and Beverage Services, and Food and Beverage Retail

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