Senior Ads Specialist

MARKETING SENIOR FULL-TIME Updated 2024-01-12 Copy link to share Job Link POSITION Senior Ads Specialist TEAM Marketing POSITION LEVEL Senior POSITION TYPE Full-time POSITION LOCATION Malang, Indonesia OUTLINE Company Description Qualification Job Description Skills Tools Benefits Recruitment Pipeline

Company Description cmlabs is a brand under PT CMLABS INDONESIA DIGITAL, specializes in the SEO field, and was established in 2019. We use to stand in a new term as Software as a Service (SaaS) and located in two big cities in Indonesia, Jakarta, and Malang. This company was initiated with an idea to help companies or enterprises increase the visibility of their brand on the internet. cmlabs serve users in SEO Consultant, Content Writing, Content Marketing, and also have a product such as SERPs Trackers and SEO Tools. SEO Tools are free and available for users who focus on webmaster and SEO writing. cmlabs will expand to a bigger market to present SEO products and serve SEO activities on a global scale for enterprises. Responsibilities Lead and manage a team of Ads Specialists, providing guidance, support, and mentorship to ensure optimal performance. Develop and implement comprehensive advertising strategies and campaigns across multiple platforms, including search engines, social media, display networks, and video platforms. Conduct thorough market research and analysis to identify target audiences, industry trends, and opportunities for campaign optimization. Collaborate with cross-functional teams, including marketing, creative, and analytics, to align advertising efforts with overall business goals and objectives. Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and make data-driven recommendations for improvement. Stay up-to-date with the latest digital advertising trends, tools, and platforms, and proactively propose innovative strategies to enhance campaign effectiveness and efficiency. Manage advertising budgets, allocate resources appropriately, and ensure campaigns are delivered within the allocated budget. Provide regular reports and updates on campaign performance, key insights, and recommendations to stakeholders and senior management.

Qualifications Proven experience 2 years working in digital advertising, preferably in a leadership role. Extensive knowledge of various digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising. Strong understanding of digital marketing concepts, strategies, and best practices. Proficiency in using analytics tools to analyze campaign performance and optimize strategies, such as Google Analytics, Google Ads, or Facebook Business Manager. Excellent analytical skills and ability to interpret complex data sets to drive actionable insights. Strong leadership and team management skills, with the ability to motivate and inspire a team of Ads Specialists. Exceptional organizational and project management skills, with the ability to handle multiple campaigns and priorities simultaneously. Excellent communication skills, both written and verbal, with the ability to present complex concepts and strategies to stakeholders at all levels. Creative thinking and problem-solving abilities, with a focus on driving innovation and continuous improvement. Passion for staying up-to-date with the latest digital advertising trends, tools, and industry advancements.

Skills Marketing Strategy Team Leadership Project Management Communication Market Research Tools Google Analytics Google Ads Facebook Business Manager Company Perks Sharing session We want to make sure that everyone can grow in cmlabs. We are driven by the idea that knowledgeable employees are the biggest assets in the company. Peer learning Peer learning enables you to collaborate with your colleagues and learn new skills. Any collaboration of peers can be considered as peer learning and we believe it will narrow knowledge gaps between the employees. Webinar Through webinar, we can reach out to communities outside cmlabs. As we reach out to more people in professional settings, we also sharpen our skills in public speaking. Competitive compensation We care about our employees' financial well-being, which is why we make sure it meets their expectations. Regular bonus and equity refresh opportunity The more you perform well, the more bonus you will receive. Six-month salary equity analysis and adjustment We evaluate everyone's performance every six months to adjust and possibly raise the salary. Hybrid Working Environment We use hybrid work in accordance with the company's arrangement. Flexible Working Hours We encourage our employees to take advantage of flexible working hours. They can choose when they want to work the most during the day. This is an effective way to increase work-life balance. Paid leave Annual leave, sickness, and any special events are considered paid leave. We want our employees to take time off so that they can come back with other valuable opportunities. Unpaid leave In certain conditions, unpaid leave is granted to our employees. We make sure everyone has their rights. Part-time We have a part-time program that can benefit students or anyone who wants to participate in achieving our mission. Employment insurance and health insurance We provide comprehensive healthcare and employment insurance for a better quality of life. Comfort office To increase productivity, we provide a cozy office, complete with a garden and other comfortable facilities. Breakfast and lunch Working in a pleasant atmosphere might not be enough. You probably need something more. Food will be perfect to cheer up everyone in the office. Sharing session We want to make sure that everyone can grow in cmlabs. We are driven by the idea that knowledgeable employees are the biggest assets in the company. Peer learning Peer learning enables you to collaborate with your colleagues and learn new skills. Any collaboration of peers can be considered as peer learning and we believe it will narrow knowledge gaps between the employees. Webinar Through webinar, we can reach out to communities outside cmlabs. As we reach out to more people in professional settings, we also sharpen our skills in public speaking. Competitive compensation We care about our employees' financial well-being, which is why we make sure it meets their expectations. Regular bonus and equity refresh opportunity The more you perform well, the more bonus you will receive. Six-month salary equity analysis and adjustment We evaluate everyone's performance every six months to adjust and possibly raise the salary. Hybrid Working Environment We use hybrid work in accordance with the company's arrangement. Flexible Working Hours We encourage our employees to take advantage of flexible working hours. They can choose when they want to work the most during the day. This is an effective way to increase work-life balance. Paid leave Annual leave, sickness, and any special events are considered paid leave. We want our employees to take time off so that they can come back with other valuable opportunities. Unpaid leave In certain conditions, unpaid leave is granted to our employees. We make sure everyone has their rights. Part-time We have a part-time program that can benefit students or anyone who wants to participate in achieving our mission. Employment insurance and health insurance We provide comprehensive healthcare and employment insurance for a better quality of life. Comfort office To increase productivity, we provide a cozy office, complete with a garden and other comfortable facilities. Breakfast and lunch Working in a pleasant atmosphere might not be enough. You probably need something more. Food will be perfect to cheer up everyone in the office. Recruitment Pipeline Recruitment Process Our Hiring Stages for Full-Time & Internship Roles The recruitment stages for full-time and internship roles are the same, focusing on skills, potential, and alignment with our values. 01 Application Review In this stage, we will assess your CV to evaluate whether or not you meet the basic qualifications and align with the company values. 02 Pre-assessment Test Within this test, we will assess specific skills, knowledge, technical proficiency, and suitability for the role you're applying for. 03 HR Interview In this interview, our HR will examine your background, personality, capability, strengths, and weaknesses to determine whether you are the candidate we have been looking for. 04 User Interview In this stage, you will meet the user, who interacts closely with the position, to assess how well your technical skills and personality align with the team. 05 Final Interview & Offering This is the last step in our selection process to make a final determination. It's likely the last interview phase before you find out whether or not you will be getting the job offer.