Marketing and Branding Manager

Eigen Energy is a systems integrator for solar energy and electric vehicle charging infrastructure, with technical competencies in engineering and construction, energy management, software engineering and cross platform integration.

We are looking for a Marketing Manager to craft meaningful content and create marketing campaigns that drive traffic and boost user engagement. The role reports directly to the Director.

Job Scope

Increase brand awareness, brand recognition and recall, and develop strategies to improve lead generation, customer retention and loyalty

Coordinating marketing strategies with the business development units, finance, and operations team

Developing and managing the marketing department's budget

Overseeing branding, advertising, and promotional campaigns while managing lead generation via various organic and paid acquisition channels

Develop brand guidelines, defining and maintaining the brand's visual identity, including logos, colours, typography, and overall brand aesthetics.

Produce valuable and engaging content across all marketing channels through analysing consumer behaviour

Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Requirements

Diploma in Marketing or relevant field.

Knowledge of website analytics tools

Setting up and optimising Google Adwords campaigns

A sense of aesthetics and a passion for copy and corporate communications

Experience in identifying target audience, and developing collaterals that engage

Apt in social media engagement and marketing

While skills and experience are important, we place equal importance on a candidate’s resourcefulness, adaptiveness and the ability to prioritise and find solutions appropriate for a situation.

#J-18808-Ljbffr