Digital Marketing Officer

The Digital Marketing Officer is responsible for planning, executing, and optimizing digital marketing campaigns across multiple online platforms. This role requires strong creativity, analytical skills, and a deep understanding of digital trends to drive brand awareness, generate leads, and support overall business growth.

Key Responsibilities Paid Advertising

Plan, run, and optimize paid ads on Google Ads, Facebook Ads, Instagram, TikTok, and YouTube.

Conduct A/B testing on ads, landing pages, and creatives.

Monitor daily ad performance and adjust budgets and targeting for best ROI.

Social Media Management

Develop monthly content calendars for Instagram, TikTok, Facebook, and LinkedIn.

Create engaging posts, captions, reels, stories, and short videos.

Respond to comments, messages, and maintain active engagement.

Track social media performance analytics.

SEO & Website Management

Improve website SEO ranking through keyword research, content optimization, and backlink strategies.

Manage website updates, banners, landing pages, and blogs.

Track website traffic and conversion goals using Google Analytics / GA4.

Content Creation

Work with design and photography/videography teams when needed.

Ensure consistent brand voice across all platforms.

Email Marketing

Manage email campaigns through Mailchimp / HubSpot / other tools.

Build subscriber lists and create automation workflows.

Analyze open rates, CTR, and conversions.

Reporting & Analytics

Prepare weekly and monthly reports for management.

Monitor KPIs such as CPC, CPL, ROAS, CTR, SEO ranking, engagement rate, etc.

Suggest improvements and new strategies based on data.

Coordinate with sales, operations, and creative teams to support marketing initiatives.

Assist in planning promotions, seasonal campaigns, and product launches.

Support offline marketing when necessary.

Qualifications Education & Experience

Bachelor’s degree in Marketing, Communications, Business, or related field.

Minimum 1–3 years experience in digital marketing.

Experience running paid ads and managing social media accounts.

Strong understanding of Google Ads, Facebook Ads, SEO, and analytics tools.

Ability to design basic marketing materials (Canva or Adobe Suite).

Excellent writing (Bahasa Indonesia & English preferred).

Strong creativity and ability to produce engaging content.

Analytical thinking and ability to track KPIs.

Able to work under pressure and meet deadlines.

Benefits

Performance bonuses

Career growth and training

Friendly and supportive work environment

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