Trade Marketing Senior Manager

Overview

Trade Marketing Senior Manager

is responsible to lead the channel development and trade marketing strategy and execution. This role will also play a pivotal role in shaping the brand presence in the market.

Responsibilities

What you will be responsible for:

Lead the national Trade Marketing and channel development strategy across Snacks and Quaker to deliver revenue, volume, and category growth targets. Translate brand and category strategies into comprehensive channel plans, including budgeting, promotional architecture, and visibility programs. Own the customer management business process, ensuring strong alignment between Sales, Marketing, Supply Chain, and Finance to optimize commercial opportunities. Develop focused trade and shopper strategies for each key account and channel, ensuring consistency with brand positioning and category priorities. Monitor and evaluate trade promotions, in-store execution, and visibility programs to ensure ROI and effectiveness against company objectives Analyze profitability, performance metrics, and customer health, and recommend actions to improve channel productivity and commercial returns. Drive data-based decision-making using shopper insights, market research, and trade performance analytics to identify opportunities and strengthen execution. Collaborate cross-functionally with Sales, Marketing, Product Development, and Field Execution to ensure integrated and flawless delivery of trade programs. Provide coaching and capability development to the Trade Marketing team, elevating processes, tools, and ways of working.

Qualifications

What you will need to have:

Trade Marketing & Channel Strategy Expertise – Strong capability in developing end-to-end channel plans, promotional architecture, segmentation, and in-store execution frameworks. Category & Space Management – Skilled in category development, planograms, merchandising strategy, and driving category growth with key accounts. Commercial & Financial Acumen – Proven ability to manage trade budgets, assess profitability, and make ROI-based decisions. Analytical & Insight Application – Ability to synthesize data from POS, Nielsen, shopper insights, and market research to inform strategy and execution. Cross-Functional Leadership – Strong collaboration skills to align Sales, Marketing, Supply Chain, and Finance around integrated trade strategies. Communication & Influence – Skilled in presenting insights, securing alignment with senior leaders (GM, Commercial Director), and shaping customer-facing narratives. People Leadership & Capability Building – Experience coaching and developing Trade Marketing talent and uplifting commercial ways of working. Education & Experience – Typically 8+ years in Trade Marketing, Category, or Commercial roles within FMCG; bachelor’s degree in Marketing, Business, or related field.