Brand Manager - Medical Equipment

We are a rapidly growing company in the healthcare sector, dedicated to providing innovative and reliable medical equipment to support better patient care. As part of our expansion, we are looking for a

Brand Manager

who will play a key role in driving our medical equipment portfolio, strengthening brand positioning, and leading go-to-market strategies. Responsibilities

Develop and execute brand strategies to increase awareness, market share, and profitability of medical equipment products. Lead marketing campaigns, product launches, and promotional activities across multiple channels (digital, offline, events). Conduct market research, competitor analysis, and customer insights to identify opportunities and risks. Collaborate with sales, product, and clinical teams to align strategies with business objectives. Build and maintain relationships with key stakeholders including healthcare professionals, hospitals, and distributors. Manage brand budget effectively and monitor ROI of marketing initiatives. Requirements

Bachelor’s degree in Marketing, Business, Pharmacy, Biomedical, or related field. 3–5 years of experience in brand management/marketing, preferably in the healthcare or medical equipment industry. Strong understanding of marketing strategy, branding, and product lifecycle management. Excellent communication, presentation, and project management skills. Analytical mindset with ability to translate data into actionable insights. Proactive, creative, and able to work collaboratively in a fast-paced environment.

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