Brand Manager (Beauty Industry, Talent Pool)

Brand Manager (Beauty Industry, Talent Pool) Bachelor's degree in Marketing, Business Administration, or equivalent.

Have 3-5 years of experience in a brand-related industry (beauty product, personal care)

Excellent strategic thinking and problem-solving skills with a creative mindset.

Strong interpersonal and communication skills to collaborate effectively with cross-functional teams and external partners.

Familiarity with digital marketing channels, including social media, content marketing, KOL Affiliate and E-commerce.

Experience in product launches and brand partnerships is a plus.

Passion for consumer brands and a keen eye for market trends.

Willing to be placed in Tangerang

Responsibilities Develop and implement a comprehensive brand strategy aligned with the company’s vision and goals. Define brand positioning, target audience, and messaging to ensure consistent and compelling brand communication.

Establish and maintain a strong and cohesive brand identity, including brand guidelines, visual direction, tone of voice, and brand personality. Ensure brand consistency across all touchpoints, including website, social media, packaging, and marketing materials.

Conduct market research and gather consumer insights to understand customer needs, behaviors, and beauty industry trends. Analyze competitive landscape and evolving market dynamics to inform marketing strategies and strengthen brand relevance.

Lead the development and execution of integrated marketing campaigns across digital, social media, and content channels. Collaborate with internal teams and external partners to deliver impactful campaigns that drive brand awareness, acquisition, and retention.

Plan and execute product launches in alignment with brand strategy. Develop go-to-market plans, key messaging, and promotional strategies that effectively communicate value propositions and build excitement among target audiences.

Identify and manage collaborations with brand partners, influencers, and key opinion leaders (KOLs) to amplify brand reach and advocacy. Ensure all partnerships reflect the brand’s values and contribute meaningfully to strategic goals.

Monitor and evaluate brand performance using KPIs such as awareness, sentiment, and sales impact. Leverage data-driven insights to refine strategy, identify growth opportunities, and support continuous improvement.

Lead and support the KOL Specialist team to ensure alignment with brand goals and campaign targets, fostering collaboration and high-performance execution.

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a brand manager?

How much notice are you required to give your current employer?

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