Key Account Executive - Modern Trade

We are seeking a dynamic Key Account Executive who is energetic, communicative, and possesses a strong business development mindset to join our growing F&B company. This role will be instrumental in expanding product distribution through Modern Trade channels, creating impactful promotional events, and building strategic partnerships for our brands.

Job Responsibilities

Manage product sales in Modern Trade channels, including listing processes, promotions, and buyer relationship management

Build and maintain strong relationships with distributors, modern supermarkets, and key decision makers

Organize and execute promotions, booth activations, and brand campaigns in malls, events, and exhibitions

Create detailed reports on sales performance, promotional activities, and partnership progress on a regular basis

Provide valuable insights and strategic recommendations on sales & promotional strategies to achieve company targets

Coordinate with internal teams for marketing materials, product displays, and campaign execution

Manage operational budgets for sales activities and promotional events

Monitor account and brand performances

Analyze current product trends and competitor products

Qualifications

Must have existing database and strong network with Modern Trade contacts (buyers, distributors, key accounts)

Minimum education: Diploma (D3) or Bachelor's Degree (S1) in any major (Marketing/Management/Business preferred)

Minimum 2 years experience in FMCG, Food & Beverage, or Retail industry with proven track record

Excellent communication, presentation, and negotiation skills with ability to influence stakeholders

Energetic, proactive personality and willing to work mobile (frequent field visits, events, client meetings)

Highly target-oriented and experienced in working with aggressive sales goals and KPIs

Strong analytical skills and ability to interpret sales data and market trends

Owns private vehicle (motorcycle/car) and valid driving license for mobility requirements

Willing to work flexible hours including weekends for events and promotional activities

Benefits

Competitive basic salary + attractive performance-based sales incentives

Professional career development opportunities

Dynamic, supportive, and growth-oriented work environment

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