Strategist

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. What You’ll Do Collaborate |Work collaboratively with partners across the agency and with clients to support creative briefs and other strategic and planning deliverables. Curious and empathetic| The subject matter, the customer audiences and the content we create may not be what you consume on a day-to-day basis, so it’s imperative that you have a deep empathy and curiosity about what drives enterprise decision-making. Innovation |Build expertise and innovation within the learning sessions, champion the creative and business potential of new technologies and fresh thinking. Platform Knowledge |Demonstrate deep and insightful knowledge of mainstream and niche enterprise channels and content types. Maintain brand, category and competitive knowledge. Perform primary and secondary research on industry trends, competitive analysis, and enterprise insights. Use your expertise to build relationships directly with client partners. Be an Expert |Understand market landscapes, digital technology, emerging trends, and key consumer behaviors to develop content and channel strategies and implementation plans for industry leading content. Inspire |Create a business culture that motivates your cross-functional team to perform at the highest level.

What You’ll Need A minimum of 2 years of experience working in strategy/planning within an agency/digital agency Experience leading strategic planning for brands grounded in analysis and creative insight, and ability to translate those strategies to specific, actionable go-to-market plans Experience developing customer personas, journeys and customer journey mapping Experience designing and leading qualitative research of all kinds, such as interviews, focus groups, workshops and brainstorms A desktop research wizard that actively scans and analyses external consumer, competitive, and industry trends to identify best practises and opportunities Adept at synthesizing large amounts of data and information to uncover key, actionable insights that can guide creative thinking Assist in the drafting of creative briefs that drive internal alignment ad inspire the creative team Develop test and learn opportunities accross all executions and the ability to decipher and analyse the result Review creative work to ensure that all work is laddering up to strategy and guide work from initial insights through execution Ability to thrive in a fast-paced and deadline-driven environment Up-to-date understanding of market trends and keen interest in following emerging technologies

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit

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