Performance Marketing Analyst

Responsibilities

End-to-end management of performance marketing activity across different paid channels including, Google Ads, Facebook Ads, TikTok Ads, All Social Media Ads, ASA, etc.

Supporting performance marketing activity across additional channels such as paid search and working closely with any partner agencies to implement, optimize and report on performance.

Develop test and learn initiatives across different available sources for users acquisition.

Work with the regional marketing team to ensure messaging across all channels are consistent and aligned.

Work closely with the wider marketing team to optimize campaigns for all important KPIs.

Ensure budget is spent across performance channels efficiently & effectively.

Requirements

Bachelor's degree in Marketing, Communications, Analytics, Advertising or related field required.

Minimum 3+ years of experience in performance-based marketing required (e-commerce companies are preferred).

Detailed knowledge and understanding performance marketing strategies tactics and tools.

Experienced in running and implementing digital marketing efforts in such channels (including but not limited to Google Ads, Meta Ads, et cetera).

Excellent working knowledge of web analytics tools (e.g Google Analytics, SEMrush, Optimizely, email marketing analytics, et cetera).

Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, email, SEM).

Ability and desire to work at both the strategic and tactical levels.

Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders.

Strong communication and influencing skills in English and Bahasa.

Strong understanding of the current e-commerce landscape and insight into upcoming trends and future direction.

Tools Skills

Google Analytics

Ads Dashboard (from the platform used, such as Meta Ads Dashboard, Google Ads Dashboard, TikTok Ads Dashboard, et cetera)

Looker (nice to have)

Tableau (nice to have)

Microsoft Office skills

About OLX Member of Astra OLX Member of Astra or OLX.co.id is the leading Online Classified Platform in Indonesia with more than 9M active users per month and has been operating for more than 18 years. We serve as a platform for sellers to post ads so they can quickly sell their items, while also being a platform for buyers to search for various used and new products for their needs. Items that can be searched for range from cars, motorcycles, mobile phones, computers, household appliances, properties to job vacancies, and other services. In short, we empower Indonesians by doing a circular economy and making everybody win (Buyer, Seller, Community, Nation, & the Earth).

At OLX Member of Astra, we're setting new standards and blazing trails. Your unique skills and vision are exactly what we need. Embark on a transformative journey with us. Define your career. Join our team.

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