Head of Marketing

Role Overview We are looking for a commercially driven Head of Marketing who understands capital, not just content. This role is responsible for building a strong investor brand, attracting qualified investors, and positioning B1 Ventures as the go-to partner for companies seeking funding.

1. Investment & Fundraising Marketing Develop strategies to attract HNWIs, family offices, and institutional investors Position B1 Ventures as a credible and trusted investment partner Support fundraising campaigns and capital raise initiatives Work closely with the investment team to translate deals into compelling marketing narratives 2. Deal Flow & Company Acquisition Build marketing funnels to attract startups and growth-stage companies seeking funding Create targeted campaigns by sector and funding stage Strengthen B1 Ventures’ positioning within the startup ecosystem 3. Corporate & Brand Marketing Own the overall brand strategy and positioning Develop and execute annual marketing plans Oversee website, social media, PR, content, and media exposure Manage brand messaging consistency across all channels 4. Digital & Performance Marketing Lead paid media campaigns (LinkedIn, Google, etc.) Implement CRM and marketing automation tools Monitor performance metrics and optimize campaigns Ensure clear ROI tracking across all initiatives 5. Content & Thought Leadership Drive content strategy including reports, insights, newsletters, and industry commentary Support executive visibility and public positioning Manage external communications and partnerships 6. Team & Budget Management Build and lead the marketing team (internal and external vendors) Manage marketing budget effectively Set KPIs and performance benchmarks Requirements 5+ years in marketing leadership Experience in financial services, venture capital, investment firms, or professional services preferred Strong background in both brand marketing and performance marketing Experience generating high-value leads Strong commercial mindset Ability to operate strategically and execute hands-on