Senior Product Owner - SEO (iGaming)

Growth Leads is a leading affiliate and lead generation company working within the iGaming and finance verticals. We build high-end websites with quality content that helps customers make an informed buying decision - driving relevant traffic through organic and paid search. We're looking for an entrepreneurial and hands-on leader to take ownership of one of our new flagship products. This is a rare opportunity to combine deep SEO expertise with product ownership, taking a concept that has undergone 6 months of strategic preparation and scaling it into a market-leading asset. As Senior Product Owner, you'll have full ownership of the product's success - building and leading the team, driving the strategy, and directly benefiting from the results through profit sharing

Key Responsibilities: Product Ownership & Strategy:

Take full ownership of a flagship product, developing and executing the roadmap from launch through to scale, with autonomy over strategic decisions. Team Building & Leadership:

Build and scale a high-performing team from the ground up, recruiting the right talent and creating a culture of excellence and accountability. SEO-Led Growth:

Leverage deep SEO knowledge to drive organic traffic growth, ensuring the product achieves and maintains strong visibility across target keywords and markets. Hands-On Execution:

Work directly on critical tasks in the early stages from content optimization to technical implementation while transitioning to strategic oversight as the team grows. Performance & Optimization:

Own all key metrics, continuously testing, analyzing, and optimizing to maximize traffic, conversions, and revenue generation. Cross-Functional Collaboration:

Work closely with content, development, and marketing teams to ensure seamless execution and alignment with broader business objectives. Innovation & Experimentation:

Identify opportunities for growth, test new approaches, and implement learnings to stay ahead of the competition and search algorithm changes.

Requirements & Skills: Proven Track Record:

Demonstrated success in scaling SEO-driven products or websites, with measurable results in traffic and revenue growth. SEO Expertise:

Deep understanding of SEO best practices across content, technical, and off-page strategies, with the ability to identify and capitalize on opportunities. Entrepreneurial Mindset:

Self-starter with an ownership mentality who thrives in building something from the ground up and driving it to profitability. Hands-On Approach:

Comfortable rolling up your sleeves and working directly on execution, not just strategy and delegation. Leadership Experience:

Experience building and managing teams, with the ability to hire, develop, and inspire high performers. Analytical Skills:

Strong ability to interpret data, identify trends, and make data-driven decisions to optimize performance. Lead Generation & Affiliate Marketing:

Understanding of conversion optimization and how to build products that generate high-quality leads. Industry Knowledge:

Experience in the iGaming industry is a strong advantage.

Why Join Us? Ownership & Profit Share:

This isn't just a job. You'll have true ownership of the product with a direct stake in its success through profit sharing. Entrepreneurial Opportunity:

Build and scale a flagship product with the backing and resources of an established company, without the typical corporate constraints. Flexibility:

Remote working environment or join us at our office in Malta. Proven Foundation:

Step into a project with 6 months of expert preparation behind it, giving you a strong foundation to build upon. Career Defining Role:

This is your chance to make your mark, build something significant, and prove your ability to drive a product from concept to market leader.

If you're an entrepreneurial SEO expert with a proven track record of scaling digital products, and you're ready to take full ownership of a flagship project with the rewards to match, we want to hear from you!