Marketing Specialist - SEA Market

SKINTIFIC, a leading beauty company experiencing exponential growth in Southeast Asia, is dedicated to delivering science-backed products to our customers. We are now expanding our mission to other Southeast Asia market (Malaysia/Philippines).

As a Marketer, you will lead the development and execution of data-driven marketing strategies to elevate brand visibility, drive consumer engagement, and support business growth—particularly in the Malaysia/ Philippines market. You will be responsible for crafting innovative, cross-channel campaigns that resonate with our target audiences. The ideal candidate brings deep knowledge of the Malaysia/ Philippines consumer landscape, stays ahead of emerging marketing trends, and thrives in a fast-paced, results-oriented environment.

Influencer Research & Selection (MY/PH Market Focus)

– Identify and evaluate MY/PH-based influencers and content creators who align with our brand values, target audience, and regional marketing objectives. Strategic Campaign Planning

– Design and implement influencer marketing strategies tailored for the MY/PH market, supporting product launches, seasonal promotions, and broader brand awareness goals. Content Collaboration

– Work closely with MY/PH influencers to co-create compelling and authentic content, such as sponsored posts, product reviews, tutorials, and lifestyle integrations. Campaign Management

– Lead end-to-end execution of influencer campaigns in the MY/PH including content briefing, contract management, scheduling, and coordination of deliverables. Performance Analysis & Optimization

– Track and analyze key performance metrics—such as impressions, engagement rates, link clicks, and conversions—to assess campaign effectiveness and inform future strategy.

Qualifications

At least 1 year of experience in Brand Marketing, KOL Management, Influencer Marketing, or related roles. Strong knowledge of TikTok, Instagram, and affiliate marketing trends, especially in the Malaysia/ Philippines market. Prior experience in promoting beauty brands on social media is a strong advantage. Passionate about the beauty industry; background in beauty or consumer goods is preferred. Fluent in English, both written and spoken. Bachelor degree from any major, reputable Malaysia/ Philippines university will be advantageous. Willing to work full-time from our office in Mega Kuningan, South Jakarta.