Ecommerce Specialist

Key Responsibilities: Create and optimize product listings: titles, descriptions, bullet points, images, tags, and categories to maximize conversion. Plan and execute paid acquisition (marketplace ads, Google Ads, Meta Ads) and organic growth (SEO for web & marketplace) strategies. Manage content for product pages, landing pages, and promotional assets; coordinate photo/video and UGC/influencer assets. Run promotions, bundles, flash sales, and marketplace programs; liaise with marketplace account managers for visibility opportunities. Monitor inventory levels, coordinate with supply chain/fulfillment to prevent stockouts and reduce lead times. Analyze sales, traffic, conversion, ACoS/ROAS, margin, CAC, and other e-commerce metrics; prepare actionable reports and recommendations. Work with marketing, brand, creative, and customer service teams for product launches, seasonal campaigns, and customer experience improvements. Monitor product reviews and customer feedback; initiate corrective actions to protect brand reputation and ratings. Maintain daily/weekly/monthly dashboards and hit defined KPIs.

Required Qualifications: Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience. 2+ years of experience in e-commerce, marketplace management, or digital marketing—experience in beauty/cosmetics preferred. Familiarity with major marketplaces and platforms (e.g., Shopify, Shopee, Tokopedia, Lazada, Amazon) and marketplace policies. Hands-on experience with paid ads (marketplace ads, Google, Meta) and SEO best practices for e-commerce. Strong analytical skills; proficient with Google Analytics, marketplace dashboards, Excel/Google Sheets (pivot tables, formulas). Knowledge of inventory management, pricing strategy, margin optimization, and conversion funnels. Excellent product copywriting skills and understanding of cosmetic claims/regulations. Strong project management, communication, and cross-functional collaboration skills. Detail-oriented, data-driven, target/KPI focused. English proficiency (reading/writing); additional languages a plus.