Senior SEO & SEM Specialist

This is not a junior position. One experienced specialist is required to manage and execute SEO, Google Ads, and paid social (Facebook & Instagram) across multiple B2B and B2C accounts.

The role suits someone who already knows what to do without waiting for step-by-step instructions. Strategy needs to be translated into action quickly, efficiently, and confidently. The expectation is simple: build clear plans, execute them properly, and prove results with data.

This role suits someone confident, proactive, and fast. Someone who can step in, take control of performance channels, and make an immediate impact.

What You’ll Be Responsible For Google Ads (SEM)

Build, manage, and optimise Google Ads campaigns independently

Identify performance gaps and implement improvements proactively

Manage budgets with ROI in mind

Conduct keyword research and structure campaigns correctly from the start

Monitor search terms, clear negatives, and refine targeting regularly

Report clearly on performance, conversions, and return on ad spend

SEO

Develop and execute SEO strategies (technical, on-page, and off-page)

Conduct full website audits and prioritise actions based on impact

Identify ranking opportunities and content gaps

Optimise existing pages and guide new content direction

Manage backlink strategy and authority growth

Track rankings, traffic growth, and conversion improvements

Facebook & Instagram Ads (Meta Ads)

Plan, launch, and optimise campaigns across Meta platforms

Set up correct tracking and event measurement

Test creatives, audiences, and funnels

Scale what works and cut what doesn’t

Align paid social strategy with broader marketing goals

Analytics & Tracking

Ensure accurate tracking across Google Analytics, Google Tag Manager, and conversion tracking

Set up, test, and validate tracking before campaigns scale

Monitor data integrity and fix issues before they affect reporting

Who This Role Is For

3+ years proven experience managing SEO and paid ads (Google + Meta)

Experience handling both B2B and B2C accounts

Confident building strategies, not just following instructions

Highly proactive — problems are identified and solved without prompting

Comfortable managing multiple accounts without constant supervision

Strong analytical mindset with the ability to clearly show results

Proactive problem-solver with strong initiative

Takes ownership of outcomes, not just tasks

Must speak english

What Success Looks Like

Campaigns improve month over month

Clear ROI reporting with measurable growth

Fewer reactive fixes because issues are caught early

Clients see tangible performance improvements

Only successful applicants will be contacted

Central Jakarta, Jakarta, ID

SEO Specialist

PT CNF Global Talenta

Jakarta, ID

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