Social Media and KOL Specialist (SG & PH Market) - theAsianparent

About theAsianparent

Join the #1 Parenting Community in Southeast Asia!

At The Parent Inc, we are on a mission to help parents have healthy pregnancies and raise happy families. As the market leader, we reach over 30 million users monthly across 13 countries. Our app is a global standout, boasting a 4.9-star rating from over 100k parents. We are scaling fast, aiming to triple our revenue in the next 18 months and we need a creative, data-driven Social Media Manager to be the voice of theAsianparent in Singapore and The Philippines.

Why You’ll Love Working With Us Market Leadership:

Work for the #1 Direct-to-Consumer mom and baby brand in the region. Exponential Growth:

Our valuation has doubled nearly every year. You aren't just joining a company; you’re joining a rocket ship. Diverse & Global Team:

Work with leaders from MNCs and top-tier startups across 7 regional hubs. Career Acceleration:

This is a "1 to 10" growth phase. You will have the autonomy to shape the business unit and transition into broader regional opportunities.

The Role As our Social Media & KOL Specialist, you will manage the full content lifecycle, from scripting and filming short-form videos for modern parents to running high-impact KOL campaigns and driving community growth. We are seeking a bilingual digital storyteller to scale brand reach in the Singaporean and Philippines market using CapCut, Meta Business Suite, and data-driven insights.

Key Responsibilities Content Strategy:

Execute and schedule the monthly content plans for theAsianparent Singapore and Philippines across key social media channels, including Instagram, TikTok, Facebook, and LinkedIn. Content Production:

Script, film, and edit engaging short-form videos that resonate to the modern parent. Community Growth:

Manage and nurture the online communities for Singapore and the Philippines, ensuring active and positive engagement to uphold the brand's reputation. Data-Driven Optimization:

Track KPIs (Engagement, CTR, Growth) and use insights to constantly refine and improve our content performance. Cross-Functional Collaboration:

Coordinate with influencer partners and our internal design/commercial teams to deliver seamless, high-impact campaigns. KOL Management:

Manage and recruit Singapore-based Key Opinion Leaders (KOLs) to expand brand credibility and reach. KOL Growth:

Manage Singapore's KOL campaign full lifecycle, from creative development to performance tracking, ensuring content meets brand objectives.

Requirements Qualifications: Bachelor’s Degree in Marketing, Communications, or Digital Media. Fluency in Bahasa Melayu and English is a must for authentic local storytelling. Adept at adapting various brand tones, with the ability to pivot content quickly to align with the fast-moving digital trends and local nuances of both Singapore and the Philippines. Proven skill in writing compelling stories and high-converting Calls-to-Action (CTAs). Technical Toolkit: Hands-on experience with CapCut, Canva, and Meta Business Suite. Data Literacy: Leveraging native platform and Google Analytics data to drive organic reach. Optimizing content performance and conducting A/B tests. Proven ability to mentor interns or junior team members.