TikTok Shop by Tokopedia - Industry Strategy Specialist - Indonesia

TikTok Shop by Tokopedia - Industry Strategy Specialist - Indonesia Responsibilities

About the team: Industry Strategy Team focuses on identifying and capturing growth opportunities across the e-commerce industry in Indonesia. By conducting top-down industry analysis, we build clear category strategies, guide business direction, and work closely with cross-functional teams to jointly deliver GMV targets.

Develop seller, product, content, and marketing strategies tailored to the characteristics of different e-commerce sectors to unlock incremental business opportunities.

Build category planning from an industry-level operating perspective, leveraging business data insights to connect seller supply with content distribution scenarios, and take full responsibility for category GMV performance.

Establish seller and product segmentation frameworks; identify potential sellers, products, and promising channels to enhance human-goods matching efficiency and accelerate GMV growth.

Integrate seller resources with promotional/marketing initiatives, and maximize category GMV based on platform incentive policies and campaign structures.

Qualifications

Minimum Qualifications:

Experience in seller/product operations within content e-commerce, with strong understanding of the content-driven commerce ecosystem.

Strong logical thinking, high data sensitivity, and the ability to translate data into actionable business strategies.

High-level fluency in English for listening, speaking, reading, and writing skills to be used as the primary language to communicate with the internal team, XFN, and external stakeholders who are non-Bahasa Indonesia speakers.

Preferred Qualifications:

Strong industry awareness and seller-level business mindset; able to identify product-operation fit from an operational perspective.

Strong project management and cross-functional collaboration skills; fast learner with excellent execution ability.

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