SaaS Product and Market Strategy

SaaS Product and Market Strategy

Requirements - Bachelor's degree in Business Administration, Marketing, Finance, or a related field. A Master’s degree (MBA) is a plus - 5+ years of experience in business development, sales, or a related field - Proven track record of driving revenue growth and building strong client relationships - Experience in identifying market needs for product development or sourcing from partners is a plus - Familiarity with SaaS products and proven ability to drive revenue growth in this area - Ability to analyze complex market data and develop effective strategies - Excellent verbal and written communication skills - Strong negotiation skills with a proven ability to close deals - Strong interpersonal skills to establish and maintain partnerships - Understanding of market trends, customer needs, and competitive landscape - Ability to manage multiple projects and prioritize tasks effectively - Proficient in using CRM software and other business development tools - Results-oriented with a proactive attitude - Strong leadership and team collaboration skills - Adaptability to work in a fast-paced and dynamic environment

Job Descriptions i. Product & Service Ideation 1. Merumuskan konsep produk/jasa baru berbasis market insight 2. Bekerja sama dengan tim product, technology, dan business unit

ii. Market Discovery & Insight 1 Melakukan riset pasar kuantitatif & kualitatif (industry, customer, competitor) 2. Mengidentifikasi unmet needs, pain points, dan peluang baru

iii. Validation & Experimentation 1. Melakukan market validation (interview, pilot project, PoC, MVP) 2. Mengukur product–market fit sebelum komersialisasi

iv. Business Case Development 1. Menyusun feasibility study, pricing model, dan value proposition 2. Menghitung potensi revenue, cost, dan risiko

v. Strategic Recommendation 1. Memberikan rekomendasi go / no-go kepada manajemen 2. Menyusun roadmap produk/jasa baru

vi. Cross-Function Collaboration 1. Bekerja erat dengan Marketing, Product, Technology, Finance, dan Legal 2. Mendukung handover ke tim Sales setelah produk tervalidasi