TikTok Shop by Tokopedia - Growth Strategy Specialist, Semi-Consignment - Indonesia

Responsibilities We are the Indonesia TikTok Shop by Tokopedia Semi-Consignment team, committed to helping small and medium-sized sellers without extensive e-commerce operation capabilities better succeed on TikTok Shop through operational actions such as managing subsidies, creator matchmaking, and ads. Roles & Responsibilities: 1. Build and iterate product incubation and operations framework, responsible for assortment cold-start success rate, core assortment growth rate 2. Deeply analyze the growth paths of products, and optimize strategies and operational processes for the assortment of different phases. 3. Leverage platform budgets, traffic boosts, and other growth tools to develop data-driven resource allocation strategies, maximizing ROI and efficiently driving product ramp-up and breakout growth. 4. Establish a comprehensive data monitoring and evaluation system for assortment growth; continuously validate and iterate assortment incubation strategies and tools through A/B testing and other experimental methods, and distill scalable methodologies. 5. Collaborate closely with cross-functional teams, including category operations, product, algorithm, and traffic teams, to drive the implementation of incubation strategies. Qualifications Minimum Qualifications: 1. Bachelor’s degree or above, with 3+ years of experience in e-commerce platform operations. 2. Strong data sensitivity and analytical capabilities; proficient in Excel or similar tools for data analysis and insight generation. 3. Excellent cross-functional collaboration skills; highly results-driven with strong ownership for new challenges. 4. High-level fluency in English for listening, speaking, reading, and writing skills to be used as the primary language to communicate with the internal team, cross functions, and stakeholders who are non-Bahasa Indonesia speakers/markets. Preferred Qualifications: 1. Strong experimentation mindset and data-driven decision-making ability; capable of identifying growth leverage points under resource constraints. Demonstrated ability to manage 0–1 initiatives and multiple incubation projects with strong execution and ownership. 2. Experience in e-commerce platform new product incubation or category strategy is a plus. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​ Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​ We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​ ​ Diversity & Inclusion​ TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​