Content Strategy Project Intern (TikTok Shop) - 2026 Start (BS/MS)

Responsibilities In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. We are TikTok Shop's Indonesia e-commerce business line, focusing on live streaming and short video content strategy operations. We deeply cultivate Indonesia's booming e-commerce market, driving merchant growth and enhancing user shopping experience through tailored content strategies. Our team is young and dynamic, with a comprehensive mentor-led training system. Here, you will get exposure to cutting-edge e-commerce content trends in Indonesia, participate in end-to-end strategy implementation from scratch, and quickly accumulate dual core experiences in local e-commerce operations and content strategy! Responsibilities Assist in conducting special data analysis on content quality, participate in tracking and decomposing core metrics, sort out the dependency relationships between metrics, and output data insight reports to support Indonesia-focused content strategy optimization; Support the establishment of a livestream & short video content quality evaluation system. Based on keen judgment of high-quality local content, participate in formulating content screening standards and optimization directions, and accumulate reusable content methodologies adapted to Indonesian users; Independently coordinate with vertical teams and cross-functional teams, clarify requirement boundaries, promote task implementation, and ensure the efficient execution of Indonesia-targeted content strategies; Continuously monitor TikTok Indonesia's platform content trends and competitor dynamics, deeply understand Indonesian user preferences and cultural characteristics, and put forward valuable suggestions for localized content optimization.

Qualifications Minimum Qualifications Currently enrolled in a bachelor's or master's program, major is not limited; with a strong interest in e-commerce, cross-border business, and content operations; Proficient in Excel (VLOOKUP, Pivot Tables, etc.), master common data statistics and analysis methods; Possess excellent logical thinking ability and structured expression ability; meticulous, rigorous, responsible, and capable of efficiently promoting multiple tasks; Available to intern at least 5 days per week, commit to a stable internship period of 5-6 months; candidates who can start soon are preferred;

Preferred Qualifications Passionate about social media, familiar with TikTok Indonesia's livestream and short video content formats, and with keen judgment on localized high-quality content is a bonus. SQL skills are a plus;

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy. If you have any questions, please reach out to us at Job Information About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.