Marketing Senior Manager

About The Role We’re looking for a Marketing Senior Manager to lead Electrum’s digital presence, scale our social media ecosystem, and drive measurable growth across online channels. You will be responsible for developing digital strategies, managing paid and organic campaigns, growing our social communities, and leading the digital marketing team to deliver high-impact results.

What You Will Do

Develop and execute the overall digital marketing strategy across social media, paid media, content, website, and digital activation programs

Lead aggressive social media growth across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms

Build and manage a strong content engine focused on reach, retention, engagement, and audience expansion

Oversee end-to-end performance marketing campaigns across Meta Ads, Google Ads, TikTok Ads, and other digital channels

Analyze digital performance metrics and build dashboards to track reach, traffic, conversion, CAC, ROAS, engagement, and retention

Lead influencer and creator partnership programs across nano, micro, and macro creators to amplify brand presence

Work closely with Product, CX, Sales, and Brand teams to align digital initiatives with business needs

Ensure brand consistency, message accuracy, and creative quality across all digital touchpoints

Mentor, develop, and lead the digital marketing team, including social media specialists, paid ads managers, content creators, and community managers

Manage relationships with agencies, freelancers, and external creative partners

What You Bring

6–10 years of experience in digital marketing, with at least 3 years in a senior or managerial role

Proven track record of growing social media accounts significantly, including experience driving large-scale audience growth

Strong expertise in performance marketing, funnel optimization, and data-driven experimentation

Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, Analytics tools, and social platform insights

Deep understanding of content strategy, storytelling, creative direction, and platform-native content formats

Strong analytical skills with the ability to translate data into clear and actionable strategies

Experience managing cross-functional digital teams and agency partners

Excellent communication skills and ability to work across Product, CX, Sales, and Brand functions

Nice to Have

Experience in consumer tech, mobility, transportation, or EV-related brands

Hands‑on skills in copywriting, scripting, content creation, or video direction

Established network with influencers, creators, agencies, and digital communities

Familiarity with CRM platforms, marketing automation tools, and customer lifecycle strategies

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