Social Media Marketing Lead

Responsibilities

Lead the social media team in planning, creating, and executing engaging content across Instagram and TikTok

Develop and oversee social media strategy , ensuring alignment with Glowies’ brand values and marketing objectives

Build and manage a content calendar , integrating campaigns, product launches, and community initiatives

Provide creative direction and quality control for all visual and written content

Monitor, analyze, and report on performance metrics , translating insights into actionable improvements

Stay up-to-date with digital culture, Gen Z trends, and the beauty industry landscape to maintain a competitive edge

Act as a brand ambassador , ensuring consistent tone of voice, visual identity, and storytelling across platforms

Collaborate with cross-functional teams (Marketing, Creative, KOL/Influencer) to execute integrated campaigns

Qualifications

Diploma (D3) or Bachelor’s degree in Marketing, Communication, Creative Media, or a related field

Minimum 2 years of experience in social media, digital content, or related roles (preferably within beauty, FMCG, or lifestyle industries)

Proven leadership skills , with the ability to guide a small team or lead projects independently

Proficiency in content creation and editing tools (Canva, CapCut, Adobe Creative Suite, etc.)

Strong creative and analytical balance : excellent storytelling skills combined with data-driven decision-making

Deep passion for beauty, skincare, and feminine aesthetics

Strong knowledge of Gen Z content culture, TikTok trends, and influencer collaborations

Seniority level Mid-Senior level

Employment type Full-time

Industries Personal Care Product Manufacturing

Location Bandung, West Java, Indonesia

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