Marketing School Visit

The Marketing Area Lead is responsible for driving student enrollment within their assigned area by executing lead generation and awareness initiatives targeted at high‑school students, parents, teachers, and gap‑year students. This role builds strong relationships with key stakeholders (principals, teachers, community leaders), manages on‑the‑ground marketing events, and ensures Horizon Education’s unique value proposition (USP) and Coaching for Completion & Success are consistently communicated. The role also leads and motivates a team of Marketing Area Coaches, who serve as the front‑line personnel in executing outreach and engagement activities.

Required Qualifications

S1 / Bachelor’s degree in any field

1‑2 years of experience in student recruitment, outreach, or marketing, preferably in higher education.

Strong presentation, communication, and interpersonal skills.

Experience using CRM systems and managing event‑based recruitment is a plus.

Willingness to travel for school visits and outreach events.

Personality Traits

Outgoing, persuasive, and confident communicator. Naturally empathetic, goal‑oriented, and energized by interacting with diverse groups of people. Comfortable with public speaking and highly adaptable in fast‑paced, target‑driven environments.

Key Competencies

Attention to Detail

– Maintains accurate lead tracking, campaign data, and documentation.

Accountability

– Takes ownership of feeder school, corporate, and community partner accounts, as well as enrollment pipelines.

Time Management

– Balances multiple outreach events, follow‑ups, and reporting deadlines.

Team Collaboration

– Aligns with marketing, registrar, and academic teams to ensure a seamless student journey.

Problem Solving

– Addresses roadblocks in lead nurturing or school partnerships with proactive solutions.

Adaptability

– Responds flexibly to changes in recruitment cycles, exam schedules, or campaign strategies.

Customer Service Orientation

– Provides supportive and professional guidance to students, parents, and school partners.

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